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Essentials of Entrepreneurship and Innovation - Certificate

Course Details

Available: Part- Time

Duration: 1 Year

Award: Certificate

Qualification: NFQ Level 8 Minor Award

Faculty: Kemmy Business School

Course Type: Professional/Flexible

Fees: For Information on Fees, see section below.

Application Deadline: Tuesday, August 13, 2019

Contact(s):

Name:
Springboard
Email:
springboard@ul.ie

Brief Description

The Essentials of Entrepreneurship and Innovation programme accommodates these changing needs of the knowledge-based, innovation driven workplace through a dual focus. It focuses on building entrepreneurial ‘character’ (entrepreneurial and intrapreneurial skills) and using these skills for entrepreneurial ‘capability’ (viable business) to identify opportunities and move from ideation to implementation for start-up or for working in and managing innovative organisations.

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Entrepreneurial skills and behaviours are viewed as core workplace skills required by individuals to remain competitive in a more volatile digitally transformed industrial landscape to include self-confidence, creativity, critical thinking, teamwork, reflection, communication, selling, problem solving, and resilience skills. The Essentials of Entrepreneurship and Innovation programme accommodates these changing needs of the knowledge-based, innovation driven workplace through a dual focus. It focuses on building entrepreneurial ‘character’ (entrepreneurial and intrapreneurial skills) and using these skills for entrepreneurial ‘capability’ (viable business) to identify opportunities and move from ideation to implementation for start-up or for working in and managing innovative organizations. Programme content addresses in a practical manner topics such as opportunity identification and validation, the application of validation tools such as the Business Model Canvas and Lean Canvas; entrepreneurial leadership to enhance the managerial skills and facilitate development of capabilities to adapt leadership approaches/practices in a variety of business and organisational contexts or enterprise transformation or transition from start-up and ongoing operations to what is frequently called ‘enterprise building’. Please note we will need to correspond with you by email throughout the application process. For this reason, we ask that you regularly check your email and spam folders.

Objectives

The programme provides an accelerated track to an entrepreneurial career either as a start-up or as an intrapreneur in an existing organisation. It develops the entrepreneurial attitude as a personal trait; equipping students with skills in creative thinking; networking; opportunity recognition; market validation, resource leveraging and business planning. Students directly connect the ‘knowing’ to the ‘doing’ by engaging with the entrepreneur, extending learning beyond the conventional classroom and getting the student to ‘learn in the trenches’.

The key differentiating benefits of the programme are:

• Bridging Theory and Practice - By means of experiential and real time learning students immerse in their personal entrepreneurial journey of starting and growing a new venture with international potential. The completion of in-company projects in challenge students to apply knowledge in a practical and accountable context.

Programme delivery times will accommodate those working fulltime. Modules Creative Thinking and Innovation: This module will expose students to modern entrepreneurship, specifically the process of opportunity recognition and idea generation. It provides hands-on experiential learning in the creation and development of new ideas, whether they be new business ideas, or new solutions to existing organisational problems. The module will educate leaders, entrepreneurs and employees of the future by developing the following core entrepreneurial competencies: creative and sustainable thinking, entrepreneurial and innovative behaviour, idea and solution generation, and decision-making based on practical application idea generation techniques; idea screening , initial feasibility analysis, trend analysis, problem spaces Validating the business opportunity: This module will provide students with an understanding of the stages involved to progress ideas from conception to reality and students will be facilitated in the development and application of the analytical and decision-making tools available such as Business Model Canvas and Lean Canvas. Students will engage in the completion of an investor ready business plan for an idea identified Leading self, leading others and leading change: This module is to provide students with understanding of the principles and practical application of good practice models of entrepreneurial leadership. It will engage students in exploring their skills to identify, facilitate and lead sustainable change in increasingly diverse workplaces. This module will equip them with the tools, skills, to develop into entrepreneurial leaders for start-up ventures or existing organisations such as those required to navigate group dynamics, manage one’s own power in an organisation, achieve interpersonal influence, foster diversity, successfully negotiate with others, and be leaders who possess integrity and stimulate trust. Entrepreneurial Marketing: This module provides an understanding of the contemporary

marketing concepts, frameworks and practical tools relevant to start-ups and early stage entrepreneurs. It analyses the complexity of marketing decision making in an entrepreneurial context and the role of the entrepreneur and intrapreneur and as a marketer and sales person with responsibility in designing an integrated marketing perspective . It evaluates the changing marketing landscape and develops knowledge and skills to devise offline and social and digital marketing for enterprise growth The Entrepreneurial and Innovations Lab – integration of innovation and l entrepreneurial activity: The Entrepreneurial and Innovations Lab provides an environment to detect established enterprise needs and match students to address these problems in an individual or team scenario. Students will engage with problem identification and in providing innovative solutions for a member of the entrepreneurial and innovations Lab or alternatively students can have their own business problem or idea enhanced by colleagues in the Lab. Career Development module(optional): Job readiness and future employability training module Job readiness and support into employment will be provided through a series of workshops and seminars and an active engagement with motivated students in attaining employment. An optional Career Development module (CA4003) will be offered to all participants in this course with 6 ects.

This course will run in block releases. It is anticipated the days will be scheduled 2 days together every 3 to 4 weeks. This is subject to change, the timetable will be available closer to the start date.

Level 7 degree from a range of disciplines. Recognition is given to the prior learning obtained by the applicant and this is likely to be particularly relevant to people with significant work experience at a senior level in their organisation. Applicants may be required to undertake an interview and satisfy the course admission team that they have the motivation and ability to complete and benefit from this course. Alternative Entry Route Candidates who do not meet the minimum entry criteria can be evaluated under the UL RPL policy and may be interviewed to ascertain their suitability for the programme. Applicants are required to meet the University of Limerick English Language requirements See acceptable list of English proficiency qualifications: https://www.ul.ie/international/exchange/incoming-students/english-langu... See when English Proficiency Exams can be taken in the University of Limerick: https://ulsites.ul.ie/languagecentre/english-proficiency-exams To be eligible for Springboard+ funding applicants must be resident in the state. Please note you may be required to verify your Nationality and Residency status.

The programme is fully funded for jobseekers and returners. 90% funding is available to full time workers under the Springboard+ 2019 criteria. See springboardcourses.ie website for eligibility details.