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Home | Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M
(2002)
Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective) in The Marketing Review

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