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Home | Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions. The 2007 AMA Winter Marketing Educators' Conference
Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions. The 2007 AMA Winter Marketing Educators' Conference
Ryan, Annmarie, O'Malley, Lisa, Fahy, John
(2007)

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