Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions. The 2007 AMA Winter Marketing Educators' Conference
(2007)
Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions. The 2007 AMA Winter Marketing Educators' Conference
Toward a Theory of Transformative Business Relationships in Marketing: Conceptual Framework and Research Propositions. The 2007 AMA Winter Marketing Educators' Conference