Skip to main content

Publication

Home | Services Branding, Revealing the Rhetoric in Financial Services
Services Branding, Revealing the Rhetoric in Financial Services
O'Loughlin, D; Szmigin, I
(2007)
Services Branding, Revealing the Rhetoric in Financial Services in Service Industries Journal

Email: business@ul.ie

Phone: +353-61-202116

Postal Address: Faculty Office, Kemmy Business School, University of Limerick, Limerick, Ireland.