A quantitative approach to guiding the promotional efforts of IPAs in emerging markets
(2012)
A quantitative approach to guiding the promotional efforts of IPAs in emerging markets in International Business Review 10.1016/j.ibusrev.2011.07.006
A quantitative approach to guiding the promotional efforts of IPAs in emerging markets in International Business Review 10.1016/j.ibusrev.2011.07.006