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Home | A quantitative approach to guiding the promotional efforts of IPAs in emerging markets
A quantitative approach to guiding the promotional efforts of IPAs in emerging markets
Sirr, G,Garvey, J,Gallagher, L
(2012)
A quantitative approach to guiding the promotional efforts of IPAs in emerging markets in International Business Review 10.1016/j.ibusrev.2011.07.006

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