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Professor. John Fahy

Biography

An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making and his popular blog on these issues at www.johnfahy.net has attracted a large following.He is the author of over 100 articles on marketing and strategy and has been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work – a Journal of Marketing article on sustainable competitive advantage has been cited over 2,000 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is a former Executive Committee member of the European Academy of Marketing.Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its sixth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College. Outside of work his passions include family, music, sport, food and travel. For more details go to http://johnfahy.net/

Research Interests

Major research interests are in the areas of marketing strategy, customer value, consumer psychology and strategic decision making.

Teaching Interests

Marketing strategy, customer value, branding, digital marketing

Professional Activities

Award

  • 2018 - Irish Academy of Management Best Paper Award (Marketing and Services Management Track)
  • 2012 - Shannon Consortium Regional Teaching Excellence Award
  • 2005 - Irish Academy of Management Best Doctoral Paper Award
  • 2003 - Marketing Institute Biennial Case Study Competition
  • 2002 - ECCH, National Case Writing Competition
  • 2001 - Marketing Institute Biennial Case Study Competition
  • 2001 - Chartered Institute of Marketing Best Paper Award
  • 1996 - Best Doctoral Paper Award
  • 1995 - Marketing Institute Biennial Case Study Competition
  • 1994 - Outstanding Author Award
  • 1993 - Best Doctoral Paper Award
  • 1993 - Marketing Institute Biennial Case Study Competition
  • 1993 - Services Marketing Paper of the Year
  • 1992 - Wayne DeLozier Award
  • 1988 - Rotary Foundation Graduate Scholarship

Committee

  • 1899 Irish Marketing Teachers Association,
  • 1899 Marketing Institute,
  • European Academy of Marketing ,

Other

  • Pioneered the use of Intranets to support course delivery

Research Collaborators

  • Jodie Conduit - Co-supervision of PhD - University of Adelaide -Australia
  • Rebecca Dolan - Joint Publication - University of Auckland -New Zealand
  • Werner Kunz - Funding Award - University of Massachusetts Boston -USA

Publications

Book

2019

Foundations of Marketing 6th edition
John Fahy and David Jobber

2015

Foundations of Marketing, 5th edition
John Fahy and David Jobber

2012

Foundations of Marketing, 4th edition
John Fahy & David Jobber

2009
2006
2003

Foundations of Marketing
Jobber, D; Fahy, J

Book Chapter

2017

Contemporary Issues in Social Media Marketing
Rebecca Dolan, Jodie Conduit and John Fahy
Creating, contributing and consuming behaviour: How rational and effective appeals in social media facilitate engagement

2016

The case for altruism in eWoM motivations
Killian M.;Fahy J.;O’Loughlin D.
Making a Difference Through Marketing: A Quest for Diverse Perspectives DOI: 10.1007/978-981-10-0464-3_10

2014

Brand experience in tourism in the Internet age
Anthony Foley, John Fahy and Ann-Marie Ivers
The Handbook of Tourism Marketing

2012

The Customer Value Proposition
John Fahy
Best Practices in Successful Business: A Collection of Tutorials

2011

Converging themes: Networks, international performance and the telecoms sector
Breda Kenny and John Fahy
Firm-Level Internationalisation, Regionalism and Globalism

2011

SME's Networking Capability and Financial Performance
Breda Kenny and John Fahy
Inter-Firm Networks: Advances in Business Marketing and Purchasing, Vol. 17

2000

Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
Fahy, J; Hooley,G; Cox, T; Snoj, B
International Business: Emerging Issues and Emerging Markets

2000
1998

The Role of Resources in Global Competition
Fahy, J
Internationalisation: Process, Context and Markets

1998

The Challenges of International Marketing
Fahy, J
The CIM Handbook of Strategic Marketing

1995

Pricing in International Markets: A European Experience
Fahy, J
International Lecture Series: Principles of Marketing, 4th edition

1994

The Marketing Environment
Murray, JA; Fahy, J
The European Business Environment

Conference Publication

2019
2019
2018
2018

American Marketing Association Winter Educators Conference
Michelle Killian, John Fahy, Deirdre O'Loughlin and Werner Kunz

2014

ANZMAC Annual Conference
Rebecca Dolan, Jodie Conduit, John Fahy and Steve Goodman

2014
2012

Marketing Education Group (MEG), Annual Conference Proceedings
Fahy, John,,Menakuru, S.,Ahmed, J.,Larvin, M.,Leeder, P.
British Journal of Surgery

2010

Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
David Shipley, John Fahy, Colin Egan and Tormod Haugen,Meyer, T.,Caplin, M. E.,Palmer, D. H.,Valle, J. W.,Larvin, M.,Waters, J. S.,Coxon, F.,Borbath, I.,Peeters, M.,Nagano, E.,Kato, H.
European Journal of Cancer

2009

AIB (UK & Ireland) 36th Annual Conference
Kenny, Breda and John Fahy

2008

AIBUK Annual Conference
Kenny, Breda and John Fahy

2006

The 4th Nordic Workshop on Relationship Dynamics, Nord2006
Ryan, Annmarie, Lisa O'Malley and John Fahy

2005
2005

12th Biennial World Marketing Congress
Foley, Anthony; Fahy, John

2005

Irish Academy of Management, 8th Annual Conference
Moloney, Sinead, John Fahy and Siobhan McAleer

2005
2004

Irish Academy of Management Annual Conference
Moloney, Sinead, Fahy, John and McAleer, Siobhan

2004

AIBUK Annual Conference
Kenny, Breda and Fahy, John

2003
2002

Irish Academy of Management Annual Conference
Annmarie Ryan and John Fahy

2002

Academy of Marketing Annual Conference
Ryan, Annmarie and John Fahy

2001

A Marketing Odyssey Academy of Marketing Annual Conference
Hooley, G.J., Greenley, G.E., Fahy, John and Cadogan, J.W

2001

Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
Hooley, G. J., Greenley G. E., Cadogan, J. W., Muhlbacher, H. and Fahy John

2001

The management of innovation within the Arts
Annmarie Ryan and John Fahy

2001

Irish Academy of Management Annual Conference
Dympna O¿Callaghan and John Fahy

2000
2000

Proceedings of the Australian & New Zealand Marketing Academy Conference
Farrelly, Francis, John Fahy and Pascale Quester

2000
2000

Marketing in the New Millenium: 29th EMAC Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Joszef Beracs, Krsyzstof Fonfara and Boris Snoj

2000
1999

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Krzystof Fonfara

1999

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Fahy, John, Graham Hooley, Tony Cox, Jozsef Beracs, Krysztof Fonfara and Vladimir Gabrijan,

1998

Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
Fahy, John, Graham Hooley, Tony Cox, Krzysztof Fonfara, Jozsef Beracs and Boris Snoj

1998

Academy of Marketing Annual Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj

1998

EMAC Proceedings of the 27th Conference
Cox, Tony, Graham Hooley, Gordon Greenley, John Fahy, Joszef Beracs, Krzysztof Fonfara and Boris Snoj

1998

EMAC Proceedings of the 27th Conference
Hooley, Graham, Tony Cox, John Fahy, David Shipley, Jozsef Beracs, Krzystof Fonfara and Boris Snoj

1992

Developments in Marketing Science
Bharadwaj, Sundar G., John Fahy and P. Rajan Varadarajan

1988

Academy of Marketing Annual Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M.
BMJ

Other Journal

2013

The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
Breda Kenny and John Fahy
The Industrial Marketing and Purchasing (IMP) Journal

2010

Surecon Network Solutions Ltd: In a World of Pots and Pans!
Breda Kenny and John Fahy
Irish Business Journal Case Study Edition

2000

Building an e-business strategy
Fahy, J
Running Your Business

1999

Getting the Right Perspective
Patrick Butler and John Fahy
Decision

1995

Japanese Distribution: Worth a Second Look
Fahy, J
Foresight Business Journal

1995

Change in Japan May Signal Opportunity
Fahy, J; Taguchi, F
Sunday Business Post

1994

Japanese Advertising Goes Back To Basics
Fahy, J
Irish Marketing Journal

1994

Japanese Distribution: Are We Seeing Some Real Change
Fahy, J
The Marketing Institute News

1994

Views From the East
Fahy, J
Management

1993

Emerging Opportunities in the Czech Republic
Fahy, J
The Marketing Institute News

1993

Export Opportunities in Japan
Fahy, J
The Marketing Institute News

Other Publication

2015

Navigating the digital marketing minefield
John Fahy and John Caulfield

2014

Sex in Advertising
John Fahy

2013
2013
2011

The net works for social students
John Fahy
Sunday Times

2005

Sports Sponsorship goes Strictly Professional
John Fahy
Sunday Business Post

2005

PEI: Developing a customer service strategy
John Fahy
Cases in Marketing Management & Strategy Vol. 4

2000
1999
1998

Postmodern Marketing by Stephen Brown
John Fahy
Journal of Marketing

1991

Crowning the Customer by Fergal Quinn
John Fahy
Irish Marketing Review

Peer Reviewed Journal

2019

Social media engagement behavior: A framework for engaging customers through social media content
Dolan R.;Conduit J.;Frethey-Bentham C.;Fahy J.;Goodman S.
European Journal Of Marketing DOI: 10.1108/EJM-03-2017-0182

2017

Social media: communication strategies, engagement and future research directions
Dolan R.;Conduit J.;Fahy J.;Goodman S.
International Journal Of Wine Business Research DOI: 10.1108/IJWBR-04-2016-0013

2016

Social media engagement behaviour: a uses and gratifications perspective
Dolan, R,Conduit, J,Fahy, J,Goodman, S
Journal Of Strategic Marketing DOI: 10.1080/0965254X.2015.1095222

2014

Brand experience in tourism in the Internet age
Foley, A,Fahy, J,Ivers, AM,McCabe, S
Routledge Handbook Of Tourism Marketing

2012

Evolving priorities in sponsorshop: From media management to network management
Annmarie Ryan and John Fahy
Journal Of Marketing Management

2011

SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE
Kenny, B,Fahy, J,Baxter, R,Woodside, AG
Interfirm Networks: Theory, Strategy, And Behavior DOI: 10.1108/S1069-0964(2011)0000017006

2011

Network resources and international performance of high tech SMEs
Kenny B.;Fahy J.
Journal Of Small Business And Enterprise Development DOI: 10.1108/14626001111155691

2009

Seeing market orientation through a capabilities lens
Foley A.;Fahy J.
European Journal Of Marketing DOI: 10.1108/03090560910923201

2006

Revisiting the First-Mover Advantage
Frawley, T; Fahy, J
The Irish Journal Of Management

2006

Examining the link between international business networks and performance in international trade - A research agenda
Kenny B., Fahy J.
International Journal Of Entrepreneurship And Innovation Management

2006

What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
Fahy, J; Hooley, G; Greenley, G; Cadogan, J
Journal Of Business Research

2005

Revisiting the First Mover Advantage Theory: A Resource-Based Perspective
Frawley, T; Fahy, J
Irish Journal Of Management

2005

Market Orientation: A Study in the Irish Context
Moloney, S; Fahy, J; McAleer, S
Irish Journal Of Management

2005

The performance impact of marketing resources
Hooley, GJ; Greenley, GE; Cadogan, JW; Fahy, J
Journal Of Business Research DOI: 10.1016/S0148-2963(03)00109-7

2004

A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
Hise, RT; Shin, J-K; Davidow, M; Fahy, J; Solano-Mendez, R; Troy, L
Journal Of Teaching In International Business

2004

Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J; Farrelly, F; Quester, P
European Journal Of Marketing

2004

A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
Hise R.;Shin J.;Davidow M.;Fahy J.;Solano-Mendez R.;Troy L.
Journal Of Teaching In International Business DOI: 10.1300/J066v15n03_02

2003

Market orientation in the service sector of the transition economies of Central Europe
Hooley, G; Fahy, J; Greenley, G; Beracs, J; Fonfara, K; Snoj, B
European Journal Of Marketing

2003

Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
Fahy, J; Hooley, G; Beracs, J; Fonfara, K; Gabrijan, V
Management International Review

2002

Is the Internet dumbing down marketing
O'Callaghan, D; Fahy, J
Irish Marketing Review

2001

Market-Focused resources, competitive positioning and firm performance
Hooley, G; Greenley, G; Fahy, J; Cadogan, J
J. Marketing Management

2000

The development and impact of marketing capabilities in Central Europe
Fahy, J; Hooley, G; Cox, T; Beracs, J; Fonfara, K; Snoj, B
Journal Of International Business Studies DOI: 10.1057/palgrave.jibs.8490907

2000

Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
Hooley, G; Cox, T; Fahy, J; Shipley, D; Beracs, J; Fonfara, K; Snoj, B
Journal Of Business Research DOI: 10.1016/S0148-2963(99)00105-8

1999

Strategic Marketing and the Resource-Based View of the Firm
Fahy, J; Smithee, A
Academy Of Marketing Science Review

1999

Marketing Capabilities and Firm Performance: A Hierarchical Model
Hooley, G; Fahy, J; Cox, T; Beracs, J; Fonfara, K; Snoj, B
J. Market-Focused Management

1998

Improving response rates in cross-cultural mail surveys
Fahy, J.
Industrial Marketing Management

1998

Accountants Behaving Badly: A Marketing Perspective
McHugh, G; Fahy, J; Butler, P
Irish Marketing Review

1998
1998

Motives and Experiences of IJV Partners in Hungary,
Fahy, J; Shipley, D; Egan,C ;Neale, B
J. Business And Industrial Marketing

1998

Postmodern marketing
Fahy, J.
Journal Of Marketing

1996

Competitive Advantage in International Services: A Resource-Based View
Fahy, J
International Studies In Organisation And Management

1996

Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
Hooley, G., Cox, T., Shipley, D., Fahy, J., Beracs, J., Kolos, K.
Journal Of International Business Studies

1995

Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
Shipley, D; Fahy, J; Egan, C; Haugen, T
J. Marketing Communications

1995

Advertising Sensitive Products
Fahy, J; Smart,D; Pride, W; Ferrell, OC
International Journal Of Advertising

1995

Reassessing the Japanese distribution system
Fahy, J., Taguchi, F.
Sloan Management Review

1994

Investment Justification in CIM
Michiharu, S; Fahy, J
Research On Accounting

1994

Learning From the Currency Crisis of 1992
Fahy, J
Irish Marketing Review

1994

Japan's New Look Distribution Systems
Fahy, J; Taguchi, F
Senshu Business Review

1993

An Analysis of Competition in the New Europe
Fahy, J
European Journal Of Marketing

1993

Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Bharadwaj, S. G., Varadarajan, P. R., Fahy, J.
Journal Of Marketing

Published Report