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Prof. Michele O'Dwyer

Biography

As Professor of Entrepreneurship researching and teaching in entrepreneurship, innovation and marketing at the University of Limerick Prof. Michele O'Dwyer works with undergraduate, postgraduate and executive students encouraging them to explore their own potential. Before joining the faculty at the University of Limerick Michele worked as a marketing and market research consultant investigating marketing issues in a diverse range of industries in Ireland and across Europe. Her continuing close links with industry support her research interests which focus on innovation, organisational performance, SME marketing, and new product development. She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.



Research Interests

Prof. Michele O'Dwyer's research interests are aligned with her teaching in entrepreneurship, innovation and marketing. Her continuing close links with industry support her research interests which focus on

  • Innovation,
  • Organisational performance,
  • Marketing orientation,
  • SME marketing, and
  • New product development.

She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.







Professional Activities

Education

  • 2007 University of Ulster - Doctor of Philosophy
  • 1993 University of Limerick - M.B.S.
  • 1991 University of Limerick - B Business Studies

Employment

  • 2006 Dept. of Management and Marketing, University of Limerick - Lecturer, Entrepreneurship
  • 2001 Dept. of Management and Marketing, University of Limerick - Junior Lecturer, Entrepreneurship
  • 2000 Marketing Centre - Manager
  • 1999 Tipperary Institute - Director, Business Dept.
  • 1996 Marketing Centre - Manager

Publications

Book

Book Chapter

2007

Aer Arann - Flying high in a turbulent environment
Tiernan, S; O'Dwyer, M; Carroll, C
Principles and Practice of Marketing

2006

Aer Arann - Flying High in a turbulent environment
Tiernan, S, O'Dwyer, M; Carroll, C
Principles and practice of Marketing

Conference Publication

2012

19th International Product Development Management Conference
Regina C. McNally, Raffaele Filieri, Michele O'Dwyer, Lisa O'Malley, Brian Healy, and Stephen Murphy

2001

Other Publication

2009

Innovative marketing in SMEs
O'Dwyer, M; Gilmore, A; Carson, D
European Journal Of Marketing DOI: 10.1108/03090560910923238

Peer Reviewed Journal

2020

Ethical standards and perceptions of CRM among millennial consumers
Cosgrave D.;O'Dwyer M.
International Marketing Review DOI: 10.1108/IMR-05-2019-0125

2014

Perceptions of Product Advantage, NPD and Organisational Performance
Healy, B., Ledwith, A., and O'Dwyer, M.
Journal Of Small Business And Entreprise Development DOI: 10.1108/JSBED-05-2013-0078

2013

The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., and Guldenberg, S.
Journal Of World Business DOI: 10.1016/j.jwb.2012.07.018

2013

'Thou shalt not plagiarise': from self-reported views to recognition and avoidance of plagiarism
Risquez, A,O'Dwyer, M,Ledwith, A
Assessment & Evaluation in Higher Education DOI: 10.1080/02602938.2011.596926

2011

Exploring management perspectives of branding in service SMEs
Horan, G; O'Dwyer, M; Tiernan, S
Journal Of Services Marketing DOI: 10.1108/08876041111119831

2011

Technology enhanced learning and plagiarism in Entrepreneurship Education
Risquez, A., O'Dwyer, M. and Ledwith, A.
Education And Training DOI: 10.1108/00400911111185062

2011

Editorial: Strategic marketing management in small and medium-sized enterprises
Gilmore A., Kraus S., O'Dwyer M., Miles M.
International Entrepreneurship And Management Journal DOI: 10.1007/s11365-011-0175-2

2011

Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer M., Gilmore A., Carson D.
Journal Of Strategic Marketing DOI: 10.1080/0965254X.2010.537765

2010

Entrepreneurship education and plagiarism: Tell me lies, tell me sweet little lies
O'Dwyer M., Risquez A., Ledwith A.
Journal Of Small Business And Enterprise Development DOI: 10.1108/14626001011088778

2010

Size matters: Market orientation and NPD in small and large firms
O'Dwyer M., Ledwith A.
International Journal Of Product Development DOI: 10.1504/IJPD.2010.034991

2010

Responsible business practice: re-framing CSR for effective SME engagement
Annmarie Ryan, Lisa O'Malley, Michele O'Dwyer
European Journal Of International Management

2009

Innovative marketing in SMEs: An empirical study
O'Dwyer M., Gilmorespi A., Carson D.
Journal Of Strategic Marketing DOI: 10.1080/09652540903216221

2009

Determinants of new product performance in small firms
O'Dwyer M., Ledwith A.
International Journal Of Entrepreneurial Behaviour And Research DOI: 10.1108/13552550910944548

2009

Innovative marketing in SMEs - does it exist?
O'Dwyer, M; Gilmore, A; Carson, D
European Journal Of Marketing

2009

Innovative marketing in SMEs: A theoretical framework
O'Dwyer M., Gilmore A., Carson D.
European Business Review DOI: 10.1108/09555340910998805

2008

The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs
O'Dwyer, M; Ledwith, A
Journal Of Small Business And Enterprise Development

2002

Management Development; A model for Retail Business
O'Dwyer, M; Ryan, E
J. European Industrial Training

2000

Management development issues for owners/managers of micro-enterprises
O'Dwyer, M; Ryan, E
J. European Industrial Training

2000

Face-to-face or distance training: two different approaches to motivate SMEs to learn
O'Dwyer, M; Lawless, N; Allan, J
Education And Training