Biography
Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and the Journal of Consumer Behaviour.
Research Interests
Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.
Teaching Interests
Teaching interests centre on Marketing Fundamentals, Marketing Communications, Consumption & Consumer Culture, and Consumer Ethnography
Professional Activities
Award
- 2013 - Best Paper in Critical Marketing
- 2011 - Best Paper in Consumer Research
- 2001 - Best Paper in Marketing Management
- 1999 - ANBAR Citation of Excellence
Employment
- 2002 College of Business, University of Limerick - Lecturer
- 2001 Nottingham University Business School - Lecturer
- 2000 Nottingham Business School - Lecturer
- 1993 University of Glamorgan - Lecturer
Association
- 2001 Member, Association for Consumer Research
- 1995 Member, Academy of Marketing (UK)
Committee
- 1899 Direct Marketing Research Consortium (DMRC),
Consultancy
- - An investigation of consumer views of direct marketing in the UK. This work was carried out for the Direct Marketing Association (UK) and sponsoring organizations included BT and Sun Life.
Publications
Book Chapter
The Embodied Consumer
Patterson, M
Routledge Companion to Critical Marketing
Consumer Identity Projects
Larsen, G; Patterson, M
Sage Handbook of Consumer Culture
Borderlines: Skin, Tattoos and Consumer Culture Theory
Patterson M. and J. Schroeder
International Perspectives on Marketing Theory: Volume Four, Transforming Marketing, Consumer and Society Dynamics
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Relationship Marketing,Volume One: Shaking the Foundations - The Origins of Relationship Marketing
Conference Publication
Geography, Music, Space
Larsen, G; Patterson, M
9th Workshop on Interpretive Consumer Research
Patterson, M; Larsen, G
9th Workshop on Interpretive Consumer Research
Lonergan, P; Patterson, M; Lichrou, M
Academy of Marketing Conference
Lynch, L., C. Ni Bheachain and M. Patterson
Association for Consumer Research
Patterson, M. and G. Larsen
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
Panayiotopoulos, A., M. Patterson and P. Burns
Association for Consumer Research
Larsen, G. and M. Patterson
International Society for Markets and Development Biennial Conference,
Larsen, G. and M. Patterson
International Society for Markets and Development Biennial Conference
Panayiotopoulos, A., M. Patterson and P. Burns
Academy of Marketing Conference
Lonergan, P., M. Lichrou and M. Patterson
Academy of Marketing Conference: The Magic in Marketing
Lynch, L., M. Patterson and C. Ni Bheachain
Heretical Consumer Research
Larsen, G. and M. Patterson
Academy of Marketing Conference: The Magic in Marketing
Panayiotopoulos, A., M. Patterson and P. Burns
8th Workshop on Interpretive Consumer Research
Patterson, M. and G. Larsen
Consumer Culture Theory Conference
Murphy, S. and Patterson, M.
Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour
Panayiotopoulos, A., P. Burns and M. Patterson
European Association for Consumer Research Conference
Murphy, S. and M. Patterson
7th Workshop on Interpretive Consumer Research
O'Leary, K. and M. Patterson
Consumer Culture Theory Conference
Murphy, S. and M. Patterson
11th World Congress of the International Federation of Scholarly Associations of Management
Panayiotopoulos, A., M. Patterson and P. Burns
The Athens Tourism Symposium
Panayiotopoulos, A., M. Patterson and P. Burns
Academy of Marketing Annual Conference
Murphy, S. and M. Patterson
6th Interpretive Consumer Research Workshop
Li, B., A. Ryan and M. Patterson
European Advances in Consumer Research
M. Patterson and R. Elliott
European Advances in Consumer Research
Paterson, M. and R. Elliott
Academy of Marketing Annual Conference, A Marketing Odyssey
Shankar, A. and M. Patterson
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Patterson, M. and G. England
24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges
Gould, N. and M. Patterson
Academy of Marketing Annual Conference, Adding Value Through Marketing
Matthews T. and M. Patterson
Other Publication
The importance of being branded: An Irish perspective
Patterson, M
International Journal Of Advertising
Blank Fictions: Consumerism, Culture and the Contemporary American Novel
Patterson, M
Advances In Consumer Research
Rethinking Marketing: Towards Critical Marketing Accountings
Patterson, M
Advances In Consumer Research
Peer Reviewed Journal
Liminal consumption of 'the cosmic ballet': an autoethnography
Kapoor, V; Patterson, M; O'Malley, L
Consumption Markets & Culture
DOI: 10.1080/10253866.2018.1494593
Learning how: Body techniques, skill acquisition and the consumption of experience
Murphy, S; Patterson, M; O'Malley, L
Marketing Theory
DOI: https://doi.org/10.1177/1470593118809792
Listening to Consumption: Towards a Sonic Turn in Consumer Research
Patterson, M; Larsen, G
Marketing Theory
DOI: 10.1177/1470593118787583
Tattoo: Marketplace Icon
Patterson, M
Consumption, Markets And Culture
DOI: 10.1080/10253866.2017.1334280
Wii are family: consumption, console gaming and family togetherness
Nash, C;O'Malley, L;Patterson, M
European Journal Of Marketing
DOI: 10.1108/EJM-06-2017-0425
A Commentary on the Treatment of Taboo in Consumption and Marketing
Larsen, G; Patterson, M; Sabri, O; Walther, L.
Journal Of Marketing Management
DOI: 10.1080/0267257X.2018.1536402
Interpreting the Past: Writing the Future
Shankar, A; Patterson, M
J. Marketing Management
A Deviant Art: Tattoo-Related Stigma in an Era of Commodification
Larsen, G., M. Patterson and L. Markham
Psychology & Marketing
DOI: 10.1002/mar.20727
Motorcycling Edgework: A Practice Theory Perspective
Murphy, Stephen; Patterson, Maurice
Journal Of Marketing Management
DOI: 10.1080/0267257X.2011.627366
Borderlines: Skin, tattoos and consumer culture theory
Patterson, M; Schroeder, J
Marketing Theory
DOI: 10.1177/1470593110373191
"Women in Advertising: Representations, Repercussions, Responses"
Dr. Lisa O'Malley; Patterson, M. and Story V.
Irish Marketing Review
Negotiating Masculinities: Advertising and the Inversion of the Male Gaze
Patterson, M; Elliott, R
Consumption, Markets And Culture
Interpreting the Past: Writing the Future
Shankar, A; Patterson, M
Journal Of Marketing Management
Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, M; Patterson, M; O'Malley, L
Qualitative Marketing Research: An Internat. Journal
Direct Marketing: Data Fusion or Data Control
O'Malley, L; Patterson, M; Evans, M
J. Targeting, Measurement And Analysis For Marketing
Re-appraising the Concept of Brand Image
Patterson, M
Journal Of Brand Management
Direct Marketing in Postmodernity: From Individualism to Neo-Tribes
Patterson, M
Marketing Intelligence And Planning
