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Dr Lisa O Malley

Role: 

Senior Lecturer in Marketing

Department: 
Management & Marketing
Email: 
lisa.omalley@ul.ie
Other Contact Details: 

Telephone: +353-61-234221
Room: KB3-15

Publications: 
Teaching Interests: 

Interaction, Relationships and Networks
Marketing Theory
Contemporary Issues in Marketing

Research Interests: 

Interaction, Relationships and Networks
Consumer Culture Theory
Macromarketing

Personal Profile: 

Dr Lisa O'Malley is Head of the Department of Management & Marketing and Research Theme Leader for Entrepreneurship, Innovation and Marketing. With over twenty years of experience as an academic in the UK and Ireland, Lisa has a reputation for excellence in research and teaching. She has published more than one hundred scholarly papers in books, peer reviewed journals and conferences; has extensive experience of teaching at undergraduate, postgraduate and executive levels; and has been actively involved in curriculum review and development. She led the successful EPAS accreditation of the BBS and MBS in Human Resource Management for the Kemmy Business School in 2009.
Lisa is an Alumnus of the International Teachers Programme (ITP) and has been nominated for Teaching Excellence Awards at the Universities of Limerick and Nottingham. In 2009 she received a Special Commendation for Excellence in Teaching from the Shannon Regional Consortium. She has extensive experience of programme development including the innovative MSc in Marketing, Consumption & Society.
Lisa has made significant contributions to leading marketing journals, including the Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Macromarketing, Consumption, Markets and Culture, Advertising & Society Review, Marketing Theory, and the Journal of Marketing Communications. She is on the Editorial Board of Marketing Theory and the Journal of Marketing Management.
Lisa retains close links with industry through research, consulting and executive education. She contributes to the Entrepreneurship, Innovation and Marketing Research Theme within the KBS through her work on Relationship Marketing, Consumer Culture Theory and Marketing Leadership.
Relationship Marketing: Relationship Marketing (RM) encompasses business-to-business and business-to-consumer relationships. In the consumer sphere Lisa's has studied loyalty programmes and emerging brand-consumer- relationships. Current work explores the role of business and personal relationships in radical innovation; innovation networks; relationships and the extended enterprise; and the challenge of relationships with NPOs (not-for-profit organisations). Lisa has published extensively on Relationship Marketing, has been a keynote speaker at ESRC events, and has provided executive courses and guest lectures in the area in Ireland, the UK, the USA and Singapore.
Consumer Culture Theory (CCT). Lisa's CCT work includes a number of studies which consider the links between consumption and identity, including gender and identity, as well as representation and identity. Her work also includes considerations of tourism, books and personal transformation from a consumption viewpoint. These CCT studies provide useful insights into public policy and macromarketing issues. Lisa is a member of VOICE an international research consortium engaged in exploring the link between motherhood and identity. She has co-edited special issues of Marketing Theory, the Journal of Marketing Management and the Journal of Consumer Behaviour.
Marketing Leadership: Lisa's work in the area of Marketing Leadership considers how marketing contributes to value in the firm; the value of marketing during economic downturns; responsible business practices; developing future marketing leaders; customer advocacy and customer-centricity. Lisa is currently developing a number of projects in marketing orientation/marketing leadership and is actively seeking research sites and research partners.