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The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., and Guldenberg, S.
(2013)
The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective in Journal Of World Business 10.1016/j.jwb.2012.07.018