The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
(2013)
The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective in Journal Of World Business 10.1016/j.jwb.2012.07.018
The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective in Journal Of World Business 10.1016/j.jwb.2012.07.018