Publication

Exploring management perspectives of branding in service SMEs

Horan, G; O'Dwyer, M; Tiernan, S

(2011)
Exploring management perspectives of branding in service SMEs in Journal Of Services Marketing 10.1108/08876041111119831

Phone: +353-61-202116

Postal Address: Faculty Office, Kemmy Business School, University of Limerick, Limerick, Ireland.

Search form