Exploring the brand's world-as-assemblage: the brand as a market shaping device
(2016)
Exploring the brand's world-as-assemblage: the brand as a market shaping device in Marketing performativity: Theories, practices and Devices Routledge.
Exploring the brand's world-as-assemblage: the brand as a market shaping device in Marketing performativity: Theories, practices and Devices Routledge.