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Entrepreneurship, Innovation and Marketing Research Theme

Theme leaders: Dr Naomi Birdthistle and Dr Lisa O’Malley

In order to develop an indigenous innovation-driven economy, innovative, entrepreneurial and marketing-related skills and attitudes need to be nurtured.  The KBS contributes to this agenda through its research on small-and medium-sized enterprises.  Specific research foci include internationalisation, family businesses, marketing strategy, advertising and consumer research, new product development, branding and relationship marketing.  

The interface between entrepreneurship and pedagogy and between marketing and innovation has also attracted significant research attention.  

Scholars are open to new research agendas, and emerging research is currently ongoing in social, female and ethnic entrepreneurship, crisis management, high-growth firms, metrics for innovation and marketing.