Biography
Born in Athens, Greece in 1976. Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing (Thesis Title: Marketing and Consumption of Place: Local Narratives of Santorini) by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Lecturer in Marketing in the University of Limerick, Ireland.
Research Interests
My research focuses on sustainability, consumption and place. I am particularly involved in two streams of research, sustainable consumption and place marketing, viewed from critical and cultural perspectives. I am a member of the Interpretivist Consumer Research Cluster in the Kemmy Business School.
Teaching Interests
My teaching interests range from the role of theory in marketing to marketing applications at both undergraduate and postgraduate levels. I am interested in the interactions between marketing and society and the development of consumer identities. Specifically, I have been teaching modules on marketing theory; consumption and consumer culture; marketing research and strategic marketing for tourism.
Professional Activities
Award
- 2014 - The George Fisk Award for best conference paper, Macromarketing conference
- 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference
Committee
- KBS Research Ethics Committee,
Publications
Book Chapters
Critical Perspectives on Place Marketing
Giovanardi, M., Kavaratzis, M. and Lichrou, M.
(2018)
Critical Perspectives on Place Marketing
In The Routledge Companion to Critical Marketing;
Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman(Ed.)
London :
Routledge
Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M.
(2018)
Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
In Journal Of Cultural Heritage;
pp. 85-96
Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
(2017)
Place branding and place narratives
In Handbook on Place Branding and Marketing;
Cheltenham :
Edward Elgar
Marketing theory
O'Malley L.;Lichrou M.
(2016)
Marketing theory
In The Marketing Book: Seventh Edition;
pp. 37-52
DOI: 10.4324/9781315890005
Edited Books
Inclusive place branding: Critical perspectives in theory and practice
(2017)
Inclusive place branding: Critical perspectives in theory and practice
DOI: 10.4324/9781315620350
Peer Reviewed Journals
Seeking Sustainable Futures In Marketing And Consumer Research
Davies, Iain; Oates, Caroline; Tynan, Caroline ; Carrigan, Marylyn; Casey, Katherine ; Heath, Teresa; Henninger, Claudia ; Lichrou, Maria; McDonagh, Pierre; McDonald, Seonaidh; McKechnie, Sally; McLeary, Fraser; O'Malley, Lisa; Wells, Victoria
(2020)
Seeking Sustainable Futures In Marketing And Consumer Research
In European Journal Of Marketing;
DOI: https://doi.org/10.1108/EJM-02-2019-0144
Prefiguring sustainable living: an ecovillage story
Casey, K., M. Lichrou and L. O'Malley
(2020)
Prefiguring sustainable living: an ecovillage story
In Journal Of Marketing Management;
pp. 1-22
DOI: https://doi.org/10.1080/0267257X.2020.1801800
Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
Moufahim M.;Lichrou M.
(2019)
Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
In Tourism Management;
pp. 322-332
DOI: 10.1016/j.tourman.2018.08.023
Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
Casey K.;Lichrou M.;Fitzpatrick C.
(2019)
Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
In Resources Conservation And Recycling;
pp. 179-189
DOI: 10.1016/j.resconrec.2019.02.015
[ULIR]
More than clothes hangers: cultural intermediaries in the field of fashion
Lonergan, PP;Patterson, M;Lichrou, M
(2018)
More than clothes hangers: cultural intermediaries in the field of fashion
In European Journal Of Marketing;
BINGLEY :
EMERALD GROUP PUBLISHING LTD
pp. 2052-2074
DOI: 10.1108/EJM-03-2017-0198
[ULIR]
Changing role of women in the Irish society: an overview of the female consumer
Sheehan, A., Berkery, E. and Lichrou, M.
(2017)
Changing role of women in the Irish society: an overview of the female consumer
In Irish Journal Of Management;
pp. 162-171
DOI: 10.1515/ijm-2017-0017
[ULIR]
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
(2017)
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
In Journal Of Macromarketing;
pp. 227-239
DOI: 10.1177/0276146716674051
[ULIR]
Making Santorini: reflecting on the past, imagining the future
Lichrou, M,O'Malley, L,Patterson, M
(2017)
Making Santorini: reflecting on the past, imagining the future
In Journal Of Place Management And Development;
pp. 106-120
DOI: 10.1108/JPMD-07-2016-0050
On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
(2014)
On the Marketing Implications of Place Narratives
In Journal Of Marketing Management;
pp. 832-856
DOI: 10.1080/0267257X.2014.926961
[ULIR]
From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education
Costin Y.;Dodd S.;Hynes B.;Lichrou M.
(2013)
From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education
In Industry And Higher Education;
pp. 421-432
DOI: 10.5367/ihe.2013.0178
[ULIR]
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M.
(2010)
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
In Place Branding And Public Diplomacy;
pp. 134-144
DOI: 10.1057/pb.2010.10
Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Lichrou M., O'Malley L., Patterson M.
(2008)
Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
In Journal Of Strategic Marketing;
pp. 27-39
DOI: 10.1080/09652540701794429
[ULIR]
Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L
(2006)
Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
In *;
pp. 35-46
DOI: 10.1080/14790530600640834
Conference Publications
ACR Conference
Casey, K., M. Lichrou and L. O'Malley
(2020)
ACR Conference
4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece
Maria Lichrou and Aggelos Panayiotopoulos
(2019)
4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece
NA - Advances in Consumer Research Volume 47
Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick
(2019)
NA - Advances in Consumer Research Volume 47
Rajesh Bagchi, Lauren Block, and Leonard Lee,(Ed.)
pp. 372-376
[ULIR]
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley and M. Lichrou
(2019)
Academy of Marketing Annual Conference, Regents University, London, UK
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., M. Lichrou and L. O'Malley
(2019)
Academy of Marketing Annual Conference, Regents University, London, UK
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley M. Lichrou and C. Fitzpatrick
(2019)
Academy of Marketing Annual Conference, Regents University, London, UK
6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece
Aggelos Panayiotopoulos and Maria Lichrou
(2019)
6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece
Going Green CARE INNOVATION
Katherine Casey, Maria Lichrou, Colin FItzpatrick
(2018)
Going Green CARE INNOVATION
5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M.
(2018)
5th Corfu Symposium on Managing & Marketing Places
Academy of Marketing Conference
Munif Alshammari, Maria Lichrou, Lisa O'Malley
(2018)
Academy of Marketing Conference
University of Stirling
Academy of Marketing Conference
Katherine Casey, Maria Lichrou, Colin FItzpatrick
(2018)
Academy of Marketing Conference
University of Stirling
Academy of Marketing Conference
Katherine Casey, Lisa O'Malley, Maria Lichrou
(2018)
Academy of Marketing Conference
University of Stirling
Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M.
(2017)
Institute of Place Management 4th International Biennial Conference
4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.
(2017)
4th Corfu Symposium on Managing & Marketing Places
AMS World Marketing Congress
Moufahim, M. and Lichrou, M.
(2017)
AMS World Marketing Congress
Christchurch, New Zealand
Academy of Marketing Annual Conference
Lichrou, M. and Fitzpatrick, C.
(2017)
Academy of Marketing Annual Conference
3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.
(2016)
3rd Corfu Symposium on Managing & Marketing Places
41st Macromarketing Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley
(2016)
41st Macromarketing Conference
Trinity College, Dublin
AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K
(2016)
AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
In Thriving In A New World Economy;
pp. 182-184
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.
(2016)
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
41st Macromarketing Conference
Panayiotopoulos, Aggelos, Michael O'Flynn and Maria Lichrou
(2016)
41st Macromarketing Conference
Trinity College, Dublin
Academy of Marketing Annual Conference
Lonergan, Patrick, Maria Lichrou and Maurice Patterson
(2016)
Academy of Marketing Annual Conference
Newcastle Business School at Northumbria University, Newcastle, UK
International Society for Markets and Development Biennial Conference
Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor
(2016)
International Society for Markets and Development Biennial Conference
Universidad Del Pacífico, Lima, Peru
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
(2016)
International Society for Markets and Development Biennial Conference
Universidad Del Pacífico, Lima, Peru
International Society for Markets and Development Biennial Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley
(2016)
International Society for Markets and Development Biennial Conference
Universidad Del Pacífico, Lima, Peru
Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L.
(2015)
Academy of Marketing Conference: The Magic in Marketing
Academy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M.
(2015)
Academy of Marketing Conference Annual Conference: The Magic in Marketing
Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D
(2015)
Academy of Marketing
39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London
Casey, K; Lichrou, M; O'Malley, L
(2014)
39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London
Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L
(2014)
Myth and the Market, Inter-disciplinary Conference
Carlingford, Ireland
5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L.
(2014)
5th ICAR symposium
Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M.
(2014)
Academy of Marketing Conference: Marketing Dimensions People, places and spaces
Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M.
(2013)
Academy of Marketing Annual Conference: Marketing Relevance
European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2013)
European Marketing Academy Conference
5th International Conference on Rhetoric and Narrative in Management Research
Casey, K. and Lichrou, M.
(2013)
5th International Conference on Rhetoric and Narrative in Management Research
Barcelona
5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M
(2013)
5th International Conference on Rhetoric and Narrative in Management Research
Barcelona
Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M
(2013)
Academy of Marketing Annual Conference, Marketing Relevance
Cardiff
Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2012)
Academy of Marketing Science World Marketing Congress
Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M.
(2012)
Academy of Marketing Annual Conference: Catching the Technology Wave
ISBE Conference
Dodd, S., Hynes, B., Costin, Y., Lichrou, M.
(2012)
ISBE Conference
First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
Lichrou, M., O'Malley, L. and Patterson, M.
(2009)
First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
TC Melewar and Charles Dennis(Ed.)
London, UK
European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson
(2007)
European Advances in Consumer Research
Milan, Italy
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson
(2006)
Academy of Marketing Annual Conference: Marketing Excellence
*(Ed.)
pp. CD-ROM-*
Published Reports
Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)
Katherine Casey, Maria Lichrou, Colin FItzpatrick
(2018)
Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)
Dublin :
EPA
[ULIR]
Other Publications
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
(2016)
Academy of Marketing conference 2015 - the magic of marketing
In Journal Of Marketing Management;
pp. 807-810
DOI: 10.1080/0267257X.2016.1193974
