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Dr. Maria Lichrou

Biography

Born in Athens, Greece in 1976. Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing (Thesis Title: Marketing and Consumption of Place: Local Narratives of Santorini) by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Lecturer in Marketing in the University of Limerick, Ireland.

Research Interests

My research focuses on sustainability, consumption and place. I am particularly involved in two streams of research, sustainable consumption and place marketing, viewed from critical and cultural perspectives. I am a member of the Interpretivist Consumer Research Cluster in the Kemmy Business School.

Teaching Interests

My teaching interests range from the role of theory in marketing to marketing applications at both undergraduate and postgraduate levels. I am interested in the interactions between marketing and society and the development of consumer identities. Specifically, I have been teaching modules on marketing theory; consumption and consumer culture; marketing research and strategic marketing for tourism.

Professional Activities

Award

  • 2014 - The George Fisk Award for best conference paper, Macromarketing conference
  • 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference

Committee

  • KBS Research Ethics Committee,

Publications

Book Chapters

2018

Critical Perspectives on Place Marketing
Giovanardi, M., Kavaratzis, M. and Lichrou, M.
(2018) Critical Perspectives on Place Marketing
In The Routledge Companion to Critical Marketing; Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman(Ed.) London : Routledge

2018

Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M.
(2018) Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
In Journal Of Cultural Heritage; pp. 85-96

2017

Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
(2017) Place branding and place narratives
In Handbook on Place Branding and Marketing; Cheltenham : Edward Elgar

2016

Marketing theory
O'Malley L.;Lichrou M.
(2016) Marketing theory
In The Marketing Book: Seventh Edition; pp. 37-52
DOI: 10.4324/9781315890005

Edited Books

2017

Inclusive place branding: Critical perspectives in theory and practice
(2017) Inclusive place branding: Critical perspectives in theory and practice

DOI: 10.4324/9781315620350

Peer Reviewed Journals

2020

Seeking Sustainable Futures In Marketing And Consumer Research
Davies, Iain; Oates, Caroline; Tynan, Caroline ; Carrigan, Marylyn; Casey, Katherine ; Heath, Teresa; Henninger, Claudia ; Lichrou, Maria; McDonagh, Pierre; McDonald, Seonaidh; McKechnie, Sally; McLeary, Fraser; O'Malley, Lisa; Wells, Victoria
(2020) Seeking Sustainable Futures In Marketing And Consumer Research
In European Journal Of Marketing;
DOI: https://doi.org/10.1108/EJM-02-2019-0144

2020

Prefiguring sustainable living: an ecovillage story
Casey, K., M. Lichrou and L. O'Malley
(2020) Prefiguring sustainable living: an ecovillage story
In Journal Of Marketing Management; pp. 1-22
DOI: https://doi.org/10.1080/0267257X.2020.1801800

2019

Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
Moufahim M.;Lichrou M.
(2019) Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
In Tourism Management; pp. 322-332
DOI: 10.1016/j.tourman.2018.08.023

2019

Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
Casey K.;Lichrou M.;Fitzpatrick C.
(2019) Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
In Resources Conservation And Recycling; pp. 179-189
DOI: 10.1016/j.resconrec.2019.02.015
[ULIR]

2018

More than clothes hangers: cultural intermediaries in the field of fashion
Lonergan, PP;Patterson, M;Lichrou, M
(2018) More than clothes hangers: cultural intermediaries in the field of fashion
In European Journal Of Marketing; BINGLEY : EMERALD GROUP PUBLISHING LTD pp. 2052-2074
DOI: 10.1108/EJM-03-2017-0198
[ULIR]

2017

Changing role of women in the Irish society: an overview of the female consumer
Sheehan, A., Berkery, E. and Lichrou, M.
(2017) Changing role of women in the Irish society: an overview of the female consumer
In Irish Journal Of Management; pp. 162-171
DOI: 10.1515/ijm-2017-0017
[ULIR]

2017

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
(2017) Unveiling Everyday Reflexivity Tactics in a Sustainable Community
In Journal Of Macromarketing; pp. 227-239
DOI: 10.1177/0276146716674051
[ULIR]

2017

Making Santorini: reflecting on the past, imagining the future
Lichrou, M,O'Malley, L,Patterson, M
(2017) Making Santorini: reflecting on the past, imagining the future
In Journal Of Place Management And Development; pp. 106-120
DOI: 10.1108/JPMD-07-2016-0050

2014

On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
(2014) On the Marketing Implications of Place Narratives
In Journal Of Marketing Management; pp. 832-856
DOI: 10.1080/0267257X.2014.926961
[ULIR]

2013

From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education
Costin Y.;Dodd S.;Hynes B.;Lichrou M.
(2013) From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education
In Industry And Higher Education; pp. 421-432
DOI: 10.5367/ihe.2013.0178
[ULIR]

2010

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M.
(2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
In Place Branding And Public Diplomacy; pp. 134-144
DOI: 10.1057/pb.2010.10

2008

Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Lichrou M., O'Malley L., Patterson M.
(2008) Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
In Journal Of Strategic Marketing; pp. 27-39
DOI: 10.1080/09652540701794429
[ULIR]

2006

Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L
(2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
In *; pp. 35-46
DOI: 10.1080/14790530600640834

Conference Publications

2020

ACR Conference
Casey, K., M. Lichrou and L. O'Malley
(2020) ACR Conference

2019

4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece
Maria Lichrou and Aggelos Panayiotopoulos
(2019) 4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece

2019

NA - Advances in Consumer Research Volume 47
Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick
(2019) NA - Advances in Consumer Research Volume 47
Rajesh Bagchi, Lauren Block, and Leonard Lee,(Ed.) pp. 372-376
[ULIR]

2019

Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley and M. Lichrou
(2019) Academy of Marketing Annual Conference, Regents University, London, UK

2019

Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., M. Lichrou and L. O'Malley
(2019) Academy of Marketing Annual Conference, Regents University, London, UK

2019

Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley M. Lichrou and C. Fitzpatrick
(2019) Academy of Marketing Annual Conference, Regents University, London, UK

2019

6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece
Aggelos Panayiotopoulos and Maria Lichrou
(2019) 6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece

2018

Going Green CARE INNOVATION
Katherine Casey, Maria Lichrou, Colin FItzpatrick
(2018) Going Green CARE INNOVATION

2018

5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M.
(2018) 5th Corfu Symposium on Managing & Marketing Places

2018

Academy of Marketing Conference
Munif Alshammari, Maria Lichrou, Lisa O'Malley
(2018) Academy of Marketing Conference
University of Stirling

2018

Academy of Marketing Conference
Katherine Casey, Maria Lichrou, Colin FItzpatrick
(2018) Academy of Marketing Conference
University of Stirling

2018

Academy of Marketing Conference
Katherine Casey, Lisa O'Malley, Maria Lichrou
(2018) Academy of Marketing Conference
University of Stirling

2017

Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M.
(2017) Institute of Place Management 4th International Biennial Conference

2017

4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.
(2017) 4th Corfu Symposium on Managing & Marketing Places

2017

AMS World Marketing Congress
Moufahim, M. and Lichrou, M.
(2017) AMS World Marketing Congress
Christchurch, New Zealand

2017

Academy of Marketing Annual Conference
Lichrou, M. and Fitzpatrick, C.
(2017) Academy of Marketing Annual Conference

2016

3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.
(2016) 3rd Corfu Symposium on Managing & Marketing Places

2016

41st Macromarketing Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley
(2016) 41st Macromarketing Conference
Trinity College, Dublin

2016

AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K
(2016) AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
In Thriving In A New World Economy; pp. 182-184

2016

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.
(2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

2016

41st Macromarketing Conference
Panayiotopoulos, Aggelos, Michael O'Flynn and Maria Lichrou
(2016) 41st Macromarketing Conference
Trinity College, Dublin

2016

Academy of Marketing Annual Conference
Lonergan, Patrick, Maria Lichrou and Maurice Patterson
(2016) Academy of Marketing Annual Conference
Newcastle Business School at Northumbria University, Newcastle, UK

2016

International Society for Markets and Development Biennial Conference
Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor
(2016) International Society for Markets and Development Biennial Conference
Universidad Del Pacífico, Lima, Peru

2016

International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
(2016) International Society for Markets and Development Biennial Conference
Universidad Del Pacífico, Lima, Peru

2016

International Society for Markets and Development Biennial Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley
(2016) International Society for Markets and Development Biennial Conference
Universidad Del Pacífico, Lima, Peru

2015

Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L.
(2015) Academy of Marketing Conference: The Magic in Marketing

2015

Academy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M.
(2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing

2015

Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D
(2015) Academy of Marketing

2014

39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London
Casey, K; Lichrou, M; O'Malley, L
(2014) 39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London

2014

Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L
(2014) Myth and the Market, Inter-disciplinary Conference
Carlingford, Ireland

2014

5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L.
(2014) 5th ICAR symposium

2014

Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M.
(2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces

2013

Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M.
(2013) Academy of Marketing Annual Conference: Marketing Relevance

2013

European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2013) European Marketing Academy Conference

2013

5th International Conference on Rhetoric and Narrative in Management Research
Casey, K. and Lichrou, M.
(2013) 5th International Conference on Rhetoric and Narrative in Management Research
Barcelona

2013

5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M
(2013) 5th International Conference on Rhetoric and Narrative in Management Research
Barcelona

2013

Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M
(2013) Academy of Marketing Annual Conference, Marketing Relevance
Cardiff

2012

Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2012) Academy of Marketing Science World Marketing Congress

2012

Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M.
(2012) Academy of Marketing Annual Conference: Catching the Technology Wave

2012

ISBE Conference
Dodd, S., Hynes, B., Costin, Y., Lichrou, M.
(2012) ISBE Conference

2009

First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
Lichrou, M., O'Malley, L. and Patterson, M.
(2009) First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
TC Melewar and Charles Dennis(Ed.) London, UK

2007

European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson
(2007) European Advances in Consumer Research
Milan, Italy

2006

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson
(2006) Academy of Marketing Annual Conference: Marketing Excellence
*(Ed.) pp. CD-ROM-*

Published Reports

2018

Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)
Katherine Casey, Maria Lichrou, Colin FItzpatrick
(2018) Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)
Dublin : EPA
[ULIR]

Other Publications

2016

Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
(2016) Academy of Marketing conference 2015 - the magic of marketing
In Journal Of Marketing Management; pp. 807-810
DOI: 10.1080/0267257X.2016.1193974