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Dr. Maria Lichrou

Biography

Born in Athens, Greece in 1976. Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing (Thesis Title: Marketing and Consumption of Place: Local Narratives of Santorini) by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Lecturer in Marketing in the University of Limerick, Ireland.

Research Interests

My research focuses on sustainability, consumption and place. I am particularly involved in two streams of research, sustainable consumption and place marketing, viewed from critical and cultural perspectives. I am a member of the Interpretivist Consumer Research Cluster in the Kemmy Business School.

Teaching Interests

My teaching interests range from the role of theory in marketing to marketing applications at both undergraduate and postgraduate levels. I am interested in the interactions between marketing and society and the development of consumer identities. Specifically, I have been teaching modules on marketing theory; consumption and consumer culture; marketing research and strategic marketing for tourism.

Professional Activities

Award

  • 2014 - The George Fisk Award for best conference paper, Macromarketing conference
  • 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference

Committee

  • 2012 UL Environmental Committee,
  • 2011 Department of Management and Marketing 2011 Quality Review Committee,
  • 2009 KBS Research Ethics Committee,

Publications

Book Chapter

2018

Critical Perspectives on Place Marketing
Giovanardi, M., Kavaratzis, M. and Lichrou, M.
The Routledge Companion to Critical Marketing

2017

Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
Handbook on Place Branding and Marketing

2016

Marketing theory
O'Malley L.;Lichrou M.
The Marketing Book: Seventh Edition DOI: 10.4324/9781315890005

Conference Publication

2019
2019

NA - Advances in Consumer Research Volume 47
Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick

2019

Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley M. Lichrou and C. Fitzpatrick

2018

Academy of Marketing Conference
Katherine Casey, Lisa O'Malley, Maria Lichrou

2018

Going Green CARE INNOVATION
Katherine Casey, Maria Lichrou, Colin FItzpatrick

2018

5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M.

2018

Academy of Marketing Conference
Munif Alshammari, Maria Lichrou, Lisa O'Malley

2018

Academy of Marketing Conference
Katherine Casey, Maria Lichrou, Colin FItzpatrick

2017

Academy of Marketing Annual Conference
Lichrou, M. and Fitzpatrick, C.

2017
2017

AMS World Marketing Congress
Moufahim, M. and Lichrou, M.

2017

4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.

2016

International Society for Markets and Development Biennial Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley

2016

41st Macromarketing Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley

2016

3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.

2016

41st Macromarketing Conference
Panayiotopoulos, Aggelos, Michael O'Flynn and Maria Lichrou

2016

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.

2016

Academy of Marketing Annual Conference
Lonergan, Patrick, Maria Lichrou and Maurice Patterson

2016

AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K
Thriving In A New World Economy

2016

International Society for Markets and Development Biennial Conference
Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor

2016
2015

Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L.

2015
2014

5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L.

2014

Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L

2013

Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M.

2013

Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M

2012

ISBE Conference
Dodd, S., Hynes, B., Costin, Y., Lichrou, M.

2012

Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M.

2007

European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson

2006

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson

Edited Book

Other Publication

2016

Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
Journal Of Marketing Management DOI: 10.1080/0267257X.2016.1193974

Peer Reviewed Journal

2020

Seeking Sustainable Futures In Marketing And Consumer Research
Davies, Iain; Oates, Caroline; Tynan, Caroline ; Carrigan, Marylyn; Casey, Katherine ; Heath, Teresa; Henninger, Claudia ; Lichrou, Maria; McDonagh, Pierre; McDonald, Seonaidh; McKechnie, Sally; McLeary, Fraser; O'Malley, Lisa; Wells, Victoria
European Journal Of Marketing

2018

More than clothes hangers: cultural intermediaries in the field of fashion
Lonergan, PP;Patterson, M;Lichrou, M
European Journal Of Marketing DOI: 10.1108/EJM-03-2017-0198

2017

Making Santorini: reflecting on the past, imagining the future
Lichrou, M,O'Malley, L,Patterson, M
Journal Of Place Management And Development DOI: 10.1108/JPMD-07-2016-0050

2017

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
Journal Of Macromarketing DOI: 10.1177/0276146716674051

2014

On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
Journal Of Marketing Management DOI: 10.1080/0267257X.2014.926961

2013

From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education
Costin Y.;Dodd S.;Hynes B.;Lichrou M.
Industry And Higher Education DOI: 10.5367/ihe.2013.0178

2008

Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Lichrou M., O'Malley L., Patterson M.
Journal Of Strategic Marketing DOI: 10.1080/09652540701794429

Published Report