Biography
Born in Athens, Greece in 1976. Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing (Thesis Title: Marketing and Consumption of Place: Local Narratives of Santorini) by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Lecturer in Marketing in the University of Limerick, Ireland.
Research Interests
My research focuses on sustainability, consumption and place. I am particularly involved in two streams of research, sustainable consumption and place marketing, viewed from critical and cultural perspectives. I am a member of the Interpretivist Consumer Research Cluster in the Kemmy Business School.
Teaching Interests
My teaching interests range from the role of theory in marketing to marketing applications at both undergraduate and postgraduate levels. I am interested in the interactions between marketing and society and the development of consumer identities. Specifically, I have been teaching modules on marketing theory; consumption and consumer culture; marketing research and strategic marketing for tourism.
Professional Activities
Award
- 2014 - The George Fisk Award for best conference paper, Macromarketing conference
- 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference
Committee
- 2012 UL Environmental Committee,
- 2011 Department of Management and Marketing 2011 Quality Review Committee,
- 2009 KBS Research Ethics Committee,
Publications
Book Chapter
Critical Perspectives on Place Marketing
Giovanardi, M., Kavaratzis, M. and Lichrou, M.
The Routledge Companion to Critical Marketing
Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
Handbook on Place Branding and Marketing
Marketing theory
O'Malley L.;Lichrou M.
The Marketing Book: Seventh Edition
DOI: 10.4324/9781315890005
Conference Publication
6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece
Aggelos Panayiotopoulos and Maria Lichrou
4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece
Maria Lichrou and Aggelos Panayiotopoulos
NA - Advances in Consumer Research Volume 47
Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley and M. Lichrou
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., M. Lichrou and L. O'Malley
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley M. Lichrou and C. Fitzpatrick
Academy of Marketing Conference
Katherine Casey, Lisa O'Malley, Maria Lichrou
Going Green CARE INNOVATION
Katherine Casey, Maria Lichrou, Colin FItzpatrick
5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M.
Academy of Marketing Conference
Munif Alshammari, Maria Lichrou, Lisa O'Malley
Academy of Marketing Conference
Katherine Casey, Maria Lichrou, Colin FItzpatrick
Academy of Marketing Annual Conference
Lichrou, M. and Fitzpatrick, C.
Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M.
AMS World Marketing Congress
Moufahim, M. and Lichrou, M.
4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.
International Society for Markets and Development Biennial Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley
41st Macromarketing Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley
3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.
41st Macromarketing Conference
Panayiotopoulos, Aggelos, Michael O'Flynn and Maria Lichrou
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.
Academy of Marketing Annual Conference
Lonergan, Patrick, Maria Lichrou and Maurice Patterson
AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K
Thriving In A New World Economy
International Society for Markets and Development Biennial Conference
Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L.
Academy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M.
39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London
Casey, K; Lichrou, M; O'Malley, L
5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L.
Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M.
Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L
Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M.
5th International Conference on Rhetoric and Narrative in Management Research
Casey, K. and Lichrou, M.
Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M
5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M
ISBE Conference
Dodd, S., Hynes, B., Costin, Y., Lichrou, M.
Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M.
First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
Lichrou, M., O'Malley, L. and Patterson, M.
European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson
Edited Book
Other Publication
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
Journal Of Marketing Management
DOI: 10.1080/0267257X.2016.1193974
Peer Reviewed Journal
Seeking Sustainable Futures In Marketing And Consumer Research
Davies, Iain; Oates, Caroline; Tynan, Caroline ; Carrigan, Marylyn; Casey, Katherine ; Heath, Teresa; Henninger, Claudia ; Lichrou, Maria; McDonagh, Pierre; McDonald, Seonaidh; McKechnie, Sally; McLeary, Fraser; O'Malley, Lisa; Wells, Victoria
European Journal Of Marketing
Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
Moufahim M.;Lichrou M.
Tourism Management
DOI: 10.1016/j.tourman.2018.08.023
Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
Casey K.;Lichrou M.;Fitzpatrick C.
Resources Conservation And Recycling
DOI: 10.1016/j.resconrec.2019.02.015
More than clothes hangers: cultural intermediaries in the field of fashion
Lonergan, PP;Patterson, M;Lichrou, M
European Journal Of Marketing
DOI: 10.1108/EJM-03-2017-0198
Making Santorini: reflecting on the past, imagining the future
Lichrou, M,O'Malley, L,Patterson, M
Journal Of Place Management And Development
DOI: 10.1108/JPMD-07-2016-0050
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
Journal Of Macromarketing
DOI: 10.1177/0276146716674051
On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
Journal Of Marketing Management
DOI: 10.1080/0267257X.2014.926961
From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education
Costin Y.;Dodd S.;Hynes B.;Lichrou M.
Industry And Higher Education
DOI: 10.5367/ihe.2013.0178
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M.
Place Branding And Public Diplomacy
DOI: 10.1057/pb.2010.10
Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Lichrou M., O'Malley L., Patterson M.
Journal Of Strategic Marketing
DOI: 10.1080/09652540701794429
Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L
*
DOI: 10.1080/14790530600640834
Published Report
Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)
Katherine Casey, Maria Lichrou, Colin FItzpatrick
