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Dr. Lisa O'Malley

Biography


Professor O'Malley is an innovative and accomplished educator who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.


Research Interests

Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.

Teaching Interests

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Professional Activities

Education

  • 2001 Nottingham Trent University - Ph.D.
  • 1992 University of Limerick - M.B.S.
  • 1989 Buckinghamshire College of Education - Graduate Diploma
  • 1986 University of Limerick - B. Business Studies

Employment

  • 2000 University of Nottingham - Senior Lecturer in Marketing
  • 1996 Cardiff University - Lecturer in Marketing
  • 1992 University of Glamorgan - Lecturer in Marketing

Publications

Book

2004

Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M

1999

Exploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ

Book Chapter

2018

Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M
Cultural Heritage: A Research Anthology

2016

Authenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore
Innovative Business Education Design for 21st Century Learning

2016

Marketing Theory
O'Malley, L. and M. Lichrou
The Marketing Book

2013

Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes
International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations

2013

Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley
Motherhoods, Markets and Consumption

2006

Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C
Consuming Books: The Marketing and Consumption of Literature

2005

Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C
Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing

2005

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing

2003

Relationship Marketing
O'Malley, L; Tynan, C
Marketing Changes

2003

Relationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C
The Marketing Book

2001

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Marketing: Critical Perspectives in Business and Management

Conference Contribution

Conference Publication

2016
2016

Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS
Thriving In A New World Economy DOI: 10.1007/978-3-319-29877-1_30

2015

Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley

2015

8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley

2014

Myth and the Market
Casey, K., Lichrou, M. and O'Malley, L.

2014

Child and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M

2014

39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L

2014

Academy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M

2014

Annual Macromarketing Conference
Casey, K. Lichrou, M. and O'Malley, L.

2014

Academy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C

2013

Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M

2013

Academy of Marketing
Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T

2013

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson

2012

International Federation of Scholarly Associations of Management
O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L

2012

Institute for the Study of Business Markets
McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B

2012

34th INFORMS Marketing Science Conference
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L

2012

19th International Product Development Management Conference, EIASM
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S

2011
2010

European Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

2009

Interpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

2009

1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M

2009

25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L

2008

Association of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

2008

Academy of Marketing Annual Conference
Story, V; O'Malley, L; Hart, S

2008
2008

Consumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

2008

37th Annual European Marketing Academy Conference
Story, V; O'Malley, L; Hart, S

2008

Consumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U.

2007

4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU

2007

European Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU

2007

European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M

2006

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2006

Academy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

2006

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M

2006

35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

2006

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson

2006

22nd IMP Annual Conference
Ryan, A. and L. O'Malley

2006

31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

2006

Academy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

2006

35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

2006

4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy

2006

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson

2006

4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J

2006

22nd IMP Annual Conference
Ryan, A. and L. O'Malley

2006

31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

2006

Academy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson

2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

2005

European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain

2005

Education for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L

2005

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley

2005

Seventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C

2005

European Advances in Consumer Research
O'Malley, L; Patterson, M; Ní Bheacháin, C

2005

European Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain

2005

European Marketing Academy Annual Conference
L. O'Malley and M. Patterson

2005

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley

2003

European Advances in Consumer Research
De Coverly, E; O'Malley, L; Patterson, M

2003

European Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson

2003

European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson

2003

European Advances in Consumer Research
Jennings, R; O'Malley, L

2003

International Research Conference
Lichrou, M. O'Malley, L

2002

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley

2002

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L

2002

10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson

2001
1998
1998
1997
1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S

1996

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell

1996

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans

1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ

1995

Direct Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley

1995

Other Publication

2015

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
Journal Of Macromarketing

2007

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero
Journal of Marketing Management

2006

Contemporary Families and Consumption
O'Malley, L; Prothero, A
Journal of Consumer Behavior

2006

Commentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley
Advertising & Society Review

2006

Does My Bump Look Big in This
O'Malley, L.
Advertising & Society Review

2003

Hidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M

2001

Reframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan
Interactive Marketing

Peer Reviewed Journal

2019

Road bowling in Ireland: Social space and the context of context
O'Leary, K; Patterson, M; O'Malley, L
Consumption, Markets And Culture DOI: https://doi.org/10.1080/10253866.2018.1516726

2017

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K
Journal Of Place Management And Development DOI: https://doi.org/10.1108/JPMD-07-2016-0050

2017

Beating, ditching and hiding: consumers' everyday resistance to marketing
Heath, T,Cluley, R,O'Malley, L
Journal Of Marketing Management DOI: 10.1080/0267257X.2017.1382554

2017

Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson
Journal Of Services Marketing

2016

Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Heath, T,O'Malley, L,Heath, M,Story, V
Journal Of Business Ethics DOI: 10.1007/s10551-014-2441-z

2015

Identity and Radical Process Innovation: The Case of the SSPC
Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy
Industrial Marketing Management DOI: 10.1016/j.indmarman.2014.08.007

2015

Insights into the creation of a successful MNE innovation cluster
O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC
Competitiveness Review DOI: 10.1108/CR-08-2014-0026

2014

Identity, collaboration and radical innovation: The role of dual organisation identification
O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S
Industrial Marketing Management DOI: 10.1016/j.indmarman.2014.08.007

2014

Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley
Industrial Marketing Management DOI: 10.1016/j.indmarman.2013.12.011

2014

Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story
Journal Of Business Ethics DOI: 10.1007/s10551-014-2441-z

2014
2012

Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart
Industrial Marketing Management

2011

Marketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan
Journal Of Strategic Marketing

2010

Responsible business practice: re-framing CSR for effective SME engagement
Ryan, A; O'Malley, L; O'Dwyer, M
European Journal Of International Management DOI: 10.1504/EJIM.2010.033005

2010

Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen
Consumption, Markets And Culture

2010

Motherhood, Marketization, and Consumer Vulnerability
Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU
Journal Of Macromarketing DOI: 10.1177/0276146710378170

2009

Women in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story
Irish Marketing Review

2009

Relational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S
Journal Of Marketing Management

2008

Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M
Journal Of Macromarketing DOI: 10.1177/0276146708320442

2008

The Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley
Journal Of Consumer Behaviour

2008

Reflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S
Qualitative Marketing Research: An Internat. Journal

2008

Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H
Marketing Theory DOI: 10.1177/1470593108089203

2008

Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M
Journal Of Strategic Marketing

2006

Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M
European Journal Of Marketing DOI: 10.1108/03090560610657840

2006
2006

Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L
Irish Marketing Review

2004

Beyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A
Journal Of Business Research

2003

Professional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M
Marketing Theory

2002

Relationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D
Journal Of Strategic Marketing

2001

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L
Qualitative Marketing Research: An Internat. Journal

2000

Maintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L
Service Industries Journal

2000

The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L
The Marketing Review

2000

Relationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C
European Journal Of Marketing

1999

The Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC
European Journal Of Marketing

1999

Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L
Journal Of Database Marketing

1999

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C
Journal Of Marketing Management

1999

UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L
Journal Of Database Marketing

1999

Direct Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ
J. Targeting, Measurement And Analysis For Marketing

1998

Can Loyalty Schemes Really Build Loyalty
O'Malley, L.
Marketing Intelligence And Planning

1998

Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M
Journal Of Database Marketing

1998

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Journal Of Marketing Management

1997

Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S
Journal Of Database Marketing

1997

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ
International J. Retail & Distribution Management

1997

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M
Journal Of Marketing Management

1997

Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ
J. Marketing Communications

1996

The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L
J. Targeting, Measurement And Analysis For Marketing

1996

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L
J. Marketing Communications

1996

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L
Journal Of Database Marketing

1995

Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning

1995

Direct Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning

1995

Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ
Marketing Intelligence And Planning