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MSc in Marketing, Consumption & Society Apply Online Now!

OVERVIEW

Course Director: Maria Lichrou     
e: Maria.lichrou@ul.ie
t: 353 61 234661
Course Administrator: Brid Henley
e: brid.henley@ul.ie
t: +353-61-202665

Click for further Course Information and to Apply Online

AY 2020/21 Course Fees                               Click to view Programme Brochure
Full Time: EU €7,853 Non EU €13,397
(including UL Student Centre levy, €92)

Ranked #26 Best Masters in Marketing Globally

Marketing is an exciting, dramatic and powerful discipline centred on the notion of customer understanding. The Marketing industry continues to grow worldwide and represents a major source of employment in the 21st Century. To meet the needs of this industry the MSc in Marketing, Consumption & Society is being offered by the Department of Management & Marketing in the Kemmy Business School, University of Limerick.

 

Why should you choose the MSc in Marketing, Consumption & Society?
  • To develop an understanding of marketing as a business philosophy and organisational function.

  • To foster a critical appreciation of the discipline's major theoretical debates.

  • To develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.

  • To identify the nature of consumer culture and to critically examine consumption decisions and behaviours.

  • To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.

  • To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.

  • To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.

  • To support the production of an independent piece of research on a subject of importance to the discipline of marketing.

  • To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.