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MA in International Tourism (Full-Time) Apply Online Now!


Course Director:
Mary Wallace
e: mary.wallace@ul.ie               
t: +353-61-233615
Course Administrator:
Brid Henley
e: brid.henley@ul.ie
t: +353-61-202665

AY 2019/20 Course Fees                                                  Click to view the Programme Brochure
Full Time:  EU €8,701  Non EU €14,083  
Part Time: EU €4,748 Non EU €8,370
(including UL Student Centre levy, €90)

Ranked #23 in Eduniversal's Global Ranking of the Best Masters courses', in the field of study, Tourism Management (July 2019).

The MA in International Tourism  is a one-year full-time programme of study designed to enable students to gain an in-depth and independent understanding of the principal issues and trends affecting international tourism.  If you are interested in building your knowledge and expertise of the changing Irish and international tourism sectors, this MA programme is designed to equip you with the relevant competencies. The programme aims to prepare graduates from a variety of academic backgrounds for rewarding careers (both nationally and internationally) in tourism and related sectors. The recent global economic downturn has made "upskilling" more important than ever and consequently has added to the attraction of achieving a specialist post-graduate qualification.

Why should you consider the MA in International Tourism?
  • For the sixth year running, the programme is ranked in Eduniversal’s top 100 ’Best Masters’ world-wide (Tourism Management).  This Global Ranking of individual master courses is based on 154 countries, across 30 fields of study.
  • Tourism remains one of the world’s fastest growing industries and an important source of income generation and employment in many countries. This MA programme is designed to prepare graduates for careers in tourism management, tourism development, and tourism planning and policy analysis. Ongoing economic and political developments require tourism personnel with an understanding of current trends and developments in the global tourism industry, and who are equipped with the analytical and personal skills to effect change.
  • A vital and innovative component of the Programme comes through field trips whereby students visit and examine the workings of tourism businesses. An exciting aspect has been the International Field Trip where all students of the programme are expected to participate. Students have visited Cuba in recent years; other destinations are expected to be included in future years.
  • To gain an in-depth and independent understanding of the principal issues and trends affecting international tourism

  • The MA programme is run jointly by the University’s Department of Economics and the National Centre for Tourism Policy Studies (NCTPS). The Department of Economics, in conjunction with the NCTPS, has built a strong reputation in tourism policy analysis and related fields. The NCTPS has been closely involved in the design of the programme and makes ongoing inputs to its delivery.



Semester 1 Inter-semester Semester 2
Tourism Principles and Practice International Field-Trip (Assignment-based) Tourism Planning and Development
Economics of Tourism   International Tourism Trends
Tourism Services Marketing   Economic Appraisal and Evaluation Techniques
Management in Tourism Enterprises   Strategic Marketing for Tourism
Research Methods 1   Research Methods 2
    Dissertation (for completion four months after the end of course-work)


Applicants will possess a minimum 2:2 honours primary degree. The nature of the course allows for consideration of applications from a range of disciplines. Graduates of economics, geography, sociology, anthropology, business studies/commerce, hotel/hospitality/tourism management or languages (or in other programmes in which these disciplines form component parts) are most likely to be attracted to the programme.  An interview may form part of the application process.

Applicants who cannot satisfy the minimum 2:2 honours primary degree requirement may also be accepted on the basis of relevant professional experience.

In the case of international students, applicants must hold a qualification that is equivalent to an Irish or UK honours bachelor's degree (NQAI level 8). To find out if you have the correct qualifications to apply for a programme at UL check the specific requirements for your home country.

Where candidates are non-native English language speakers, the candidate should meet the University’s English Language Requirements.










The programmes is available on a full-time and part-time basis.

Full-Time Option:
One-year, full-time programme, which takes place over two semesters, plus a further period of four months for completion of a dissertation.

Part-Time Option:
Part-time students are expected to complete the programme over a two-year period.  Lectures are delivered on one day per week between the hours of 09:00-18:00, in all semesters

Educational Appproach:
A variety of educational approaches are used in the delivery of the programme including interactive lectures, study-trips, guided reading, workshops, small group team projects and presentations. Action-learning is supported through case studies and guest speakers from industry. Apart from the student’s formal contact hours, the remainder of the student workload should be divided between independent and private study and the preparation of assignments and examinations.

Interaction with key tourism industry personnel and leading international faculty is an important feature of the programme. These visiting experts form an integral part of the delivery process in relevant modules through workshops and by leading seminar sessions.The emphasis on an action-research approach involves projects which are industry-based and/or based on work related assignments to address critical issues confronting tomorrow’s enterprises. 

The programme is geared to provide students with an in-depth understanding of the international tourism industry and an appreciation of the key issues affecting its continued development. It presents an opportunity to gain insights into the marketing and management issues impacting on the sector. Students are also presented with opportunities to update their communication and presentation skills, and to interact with tourism industry practitioners and visiting international faculty. Research skills are developed through dedicated methodology modules leading to the completion of a dissertation on a chosen topic in tourism.

Graduate Testimonials

'Having worked in the tourism and hospitality industry for many years, I was keen to develop my skills and knowledge further and build upon my undergraduate degree.  I decided that the Masters in International Tourism offered by UL was the one for me.  It has a great reputation, is delivered by experts in their field and offers an international insight into an ever-changing industry.  As a part-time student of the programme, I found the structure of the programme to be very conducive as I continued to work in industry during my studies.  The academic team were always on hand for any queries or issues, and most importantly, the lectures were interactive and engaging, which made the learning experience a pleasure!  Having moved into a new career as a lecturer in tourism and hospitality, I can safely say that achieving the Masters in International Tourism with UL was instrumental in equipping me with the necessary skills and knowledge to further develop my career'.

                                                                     - D. Ó Conghaile – Lecturer, Galway & Mayo Institute of Technology

'I very much value the learning opportunities and experiences the MA in International Tourism have afforded my education and professional development. Some of the most valuable aspects of the programme were the continuous interaction with industry professionals/guest lecturers and the international fieldtrip to Cuba. I particularly benefited from the opportunity to combine industry practises with MA related assignments. Each module challenged me to explore academic literature within an industry setting. This proved to be a valuable opportunity for my classmates and I, to share opinions and practical experiences. The MA course lecturers further enhanced those opinions through open class discussions and sharing their wide array of industry and research experiences. I found this exercise to be hugely stimulating, considering the diverse backgrounds of both students and MA lecturers. As a part-time student, it was important that I did my utmost to balance my academic and work commitments. I found the MA programme to be well structured and that continuous support and guidance was on hand if needed. I would most definitely recommend the MA in International Tourism for anyone wishing to pursue a career or enhance their employment opportunities within the tourism and hospitality industry’.
- E.Reardon, Business Development Executive, Aghadoe Heights 5* Hotel & Spa

‘Having returned to university as a mature student, I found the MA in International Tourism, challenging but rewarding. I thoroughly enjoyed the courses that were offered which are very interesting and really up to date. The class size is small which is conducive to more personal contact and engagement with the exceptionally helpful and accommodating lecturers. Without a doubt, this course definitely geared me for my current role as a lecturer in a hospitality college in Switzerland. For these reasons, I would highly recommend the MA in International Tourism programme’.
- A.Hartigan, Lecturer, Swiss Hotel Management School

‘The MA in International Tourism was the perfect Masters course to add definition to my under-graduate degree in Hotel Management. It is a well balanced course taught by professionals who have a wealth of specialised knowledge available to you to further your own education and understanding of International Tourism. With this qualification it gave me the capabilities to secure a position in my area of choice only a few months after the course was completed. This course also teaches outside the traditional classroom style lectures through site visits, which is a fantastic way of participation learning, and contributes, to creating great friendships and bonds with your class mates’.
- E. Dillon, Club Manager, Limerick Lawn Tennis Club

‘I have always been very proud of my learning experience in UL with the state of the art teaching facilities, surrounded by a beautiful campus. The MA in International Tourism programme is uniquely designed and professionally taught. The lecturers as well as, the guest speakers provide a fantastic base of academic knowledge not to mention the field trips that enriched my experience for the real world scenario. I learned a lot on this course and more importantly, I enjoyed it which made a big difference. Since I came back to China, I have realized how valuable the time I spent in UL was. I owe a great deal to the MA programme, I get to use skills I picked up in Ireland on a daily basis’.
- Chunke Liu, Assistant Director, EAST Swire Hotels, Beijing
  • Marketing Executives in Hotel Groups
  • Conference Management
  • Airline Executives
  • Travel Agency Managers
  • Incoming Tour Operators
  • Third Level Lecturing
  • Tourism Consultancy' Tour Guide Management
  • Tourism Facility Management
  • Managerial/Project Management Roles in Rural, Regional and National Tourism Organisations