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Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS
(2016)
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective in Thriving In A New World Economy 10.1007/978-3-319-29877-1_30