Unhealthy food and drinks are common in children’s TV programmes broadcast in Ireland and England, and frequently portrayed in a positive light, according from new research from the Graduate Entry Medical School at the University of Limerick. Statutory legislation to curb children’s exposure to high sugar and fat food/drink in TV adverts was introduced in the UK in 2007, and similar regulations have recently come on stream in Ireland, however, these regulations are not being applied to programme content.
