Telling the UL Story
I am delighted to see the 2017 UL Links launched across the campus, in the Irish Times and across digital and social media channels nationally and internationally. What I like most about the stories is how they place people – UL people – centre stage in the telling of the UL story. There is a very global, outward message here. It is a story of a university located in the West of Ireland but of an increasingly global character and this is rooted in our people, our graduates, our academics and our global community and alumni.
I am also happy to see the focus on social media and digital channels – this is where our audiences increasingly reside, especially as we look to a more international UL. Therefore, this digital storytelling is where we must be talking about work and our achievements.
The range of stories is incredible. The arrival of Munster Rugby is another chapter in the story of Ireland’s sports campus, the multiple success stories of the UL alumni shine thorough whether it is Razan Ibraheem’s incredible journey from Syria right across to two UL men who went right to the top of the world! I would like to call on you and your friends to delve into UL Links and share the articles you think best represent the UL story in 2017.
Finally, a word of thanks to all involved in UL Links – it is obvious how much work and creativity has gone into this edition – seeing such a collaborative project bear fruit points to the sort of collaborative and can-do spirit that is key to UL’s unique identity.
Dr Des Fitzgerald
President, University of Limerick