The University of Limerick today (11th December) launched a new module in social media for undergraduate students. In doing so, the University of Limerick becomes the first higher education institution in the country to introduce a module of its kind on to an academic programme. The new ‘Introduction to Social Media’ module will combine cutting-edge professional practice skills with rigorous university level academic study. A heavy emphasis on the use of social media in teaching and learning will see lecturers use a variety of e-teaching techniques to teach classes, and in assessments. Arts undergraduates including students on the BA in Journalism and New Media, and the BA in New Media and English, will be able to take the module initially.

Head of Journalism section, UL, Tom Felle said that the new module was an important step in consolidating the University of Limerick’s growing reputation as the best university in the country to study media.

“Social media is now part of the fabric of who we are. It impacts on all of our lives. It’s crucial that future graduates understand its significance, and are social media literate.
“Journalism is no longer linear, it’s very much a mutual conversation now. But how can we trust social media? At time when national broadcaster RTE has been chastised over the ‘Tweetgate’ controversy, it’s vitally important the next generation of graduates is fully aware of the power, and responsibilities, of working in a social media environment,” he said.
“UL has always been to the fore when to comes to technology. It’s fitting that in a year when the University is celebrating its 40th anniversary, yet again the University of Limerick is leading the way when it comes to media, and social media,” he added.
 
The module will examine the democratising power of social media, as well as the role it plays in modern society. Students will also learn advanced techniques including tweet verification, geo-location and ‘harvesting’. Ethical issues will also be examined.

UL launched its journalism programmes in 2008, and the University’s prestigious BA in Journalism and New Media is one of the most popular in the country according to the latest CAO figures. The new module begins in January.