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Marketing campaign promotes Limerick city to 24,000 students

Students Kaoany and Karin from Brazil soaking up the sunshine at the Riverfest village earlier this summer Picture: Sean Curtin/True Media
Mon, 02 Sep 2019

A social media campaign targeting the ‘unique energy’ of students has been launched in Limerick.

It aims to promote Limerick city to the thousands of students returning to college.

The campaign has been unveiled as more than 24,000 students start the new college year at University of Limerick, Limerick Institute of Technology, Mary Immaculate College, LIT Limerick School of Art and Design, Griffith College, Limerick College of Further Education and Central College Limerick.

Limerick will also be home to thousands of international students over the next 12 months during their study abroad.

The campaign encourages students to leave their college campuses and seeks to raise awareness about all there is to see and do in the city.

Laura Ryan, Head of Marketing and Communications with Limerick City and County Council, said: “Over the past number of months we have carried out extensive research with students and the colleges to see what their needs are and we believe we have come up with an exciting campaign, focused mainly on social media, aimed at students in Limerick.

“Students have a unique energy and bring vibrancy to wherever they are. We want to capitalise on this and add that joie de vivre to the heart of Limerick city centre.

“It is exciting times for students in Limerick with UL’s recent announcement that it is moving into Sarsfield Street. This means all of Limerick’s third level colleges will have a presence in the city centre,” she added.

The student marketing campaign will target social media and include collaborations with UL, MIC, LIT/LSAD, and Griffith College; a Limerick Student City Map, which is is available on Limerick.ie and will be distributed on campus, highlighting the top student hot spots and bites on a budget; a handy guide of Limerick’s Top 10 Insta Spots for those grid-worthy photos; and tailored digital content on Limerick.ie including a helpful transport guide ‘From Campus to City’.

Also, during Freshers’ weeks throughout September, Limerick.ie will be on campus with loads of giveaways, all the while raising awareness of Limerick and encouraging students to visit the city centre. There will be a series of student giveaways on Limerick.ie’s social media channels during the college year.

For more information check out Limerick.ie.