Nicola Byrne - Entrepreneur and Business Speaker

Nicola is one of Ireland's best known female entrepreneurs and has won the public's respect through her candid and down to earth approach to business and government issues. She has become increasingly popular on the corporate speaking circuit where she is invited to share her experiences in setting up a successful business in a competitive market.

Nicola established 11890 in 2006, the third entrant into the directory enquiries market. 11890 have had an immediate impact capturing a 20% market share providing consumers with a more cost effective alternative. Since its launch 11890 has occupied the position of the little guy with the big heart in the Directory Enquiries Market. The company has never shied away from delivering its message on price and on customer service.

A graduate of the Marketing Institute of Ireland, Nicola previously specialised in outdoor advertising, managing Dublin based Stenics Media. She has also worked with the Research Company AC Nielsen and was formerly a brand manager with Bank of Ireland, Jacobs Danone, sales in 98fm and began her career in Gateaux.

Nicola is also a board member the Irish US Council and a European Ambassador for Entrepreneurship.