University of Limerick

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Bachelor of Science in Digital Media Design

Course Details

Course Code: LM113
Level: Honours Bachelor Degree
CAO Minimum Points Entry 2009: 330
Course Leader: Dr Luigina Ciolfi
Phone: 00 353 61 213530
Email: dmd@ul.ie

The Student Experience

Course Description

  • General Information
  • Course Structure
  • Entry Requirements
  • Career Prospects

General Information

The BSc in Digital Media Design course develops the technical and analytical skills needed to be successful media practitioners in both the Irish and global media industries. The emphasis is on the principles and application of digital media practice.The programme is inter-disciplinary because of the convergence of previously distinct areas such as media and entertainment, software and multimedia, interaction design, and electronic hardware and telecommunications.Course delivery includes the use of both small-group and individual tuition to develop analytical and creative skills; as well as class and laboratory-based tutorial learning and seminars.This course addresses an emerging area of great importance to Irish business.

The aim of the programme in Digital Media Design is to equip you with degree level competence in new media technologies.On graduation, you will be capable of making a significant contribution to the continuing development and growth of the Digital Media industry in Ireland. The specific objectives of the programme are: (i) To provide you with expertise in the use of a variety of audio and video digital media.
(ii) To provide you with an understanding of the human and social issues underlying the use of digital media.
(iii) To provide an introduction to the design disciplines relevant for digital media design.
(iv) To foster the expertise needed for you to take an active role in the diverse field of digital media.
(v) To support you in developing your knowledge and skills to allow for a critical and independent approach to problem solving.

The course is related to the BSc in Music,Media & PerformanceTechnology. Both courses offer somewhat different perspectives on digital media,while sharing a number of modules.The BSc in Digital Media Design is focussed on the technical principles and theory of digital media as well as their social and design aspects.

Course Structure

The degree comprises complementary threads of study and learning.Topics include:

  • The technical and mathematical basis of electronic media.
  • The principles and practice of digital media including audio and video.
  • The psychological and sociological context and understanding of media
  • Research methods and analysis
  • Creative DesignTechniques

There will also be the opportunity for student led development of projects in directed study.

For further details, log on to www.csis.ul.ie

Year 1 Semester 1 Semester 2 Summer
CS4005 Perceptual Systems & Multimedia CS4062 Web Development for Media Students
CS4031 Introduction to Digital Media MA4702 Technological Maths 2
CS4061 Media Programming 1 CS4042 Directed Study DMD 1
MA4701 Technological Maths 1 CS4052 Foundations of Interaction Design
SO4033 Sociology of Media ID4812 Industrial Design

Year 2 Semester 3 Semester 4 Summer
CS4025 Digital Audio Fundamentals CS4826 Human Computer Interaction
CS4053 Digital Video Fundamentals CS4044 Applied Digital Audio
SO4053 Investigating Social Reality CS4054 Applied Digital Video
CS4003 Introduction to Info Society 1 CS4046 Media Programming 3
PD4023 Design Research & Specification CS4064 Directed Study DMD 2

Year 3 Semester 5 Semester 6 Summer
CO4310 Cooperative Education CS4358 Interactive Multimedia
PD4004 Design Visualisation Studio
CS4458 Computer Support for Cooperative Work
MF4728 Occupational Psychology
MF4756 Product Design and Modelling

Year 4 Semester 7 Semester 8 Summer
CS4007 Information Society 2 SO4022 Understanding Media Audiences
MA4505 Applied Statistics SO4028 Qualitative Research Methods
MF4723 Organisational Psychology CS4058 Advanced Topics in Digital Media
CS4127 Digital Media Design Project 1 CS4128 Digital Media Design Project 2
One Elective from the following: One Elective from the following:
CS4047 Multimedia Industries Perspectives SO4038 Technology, Social Innovation and Gender
CS4457 Project Management and Practice CS4036 Advanced Digital Audio and Video

Entry Requirements

Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with at least Grade C3 in two Higher Level subjects and Grade D3 in four Ordinary or Higher Level subjects (including Mathematics; Irish or another language; and English).

In addition:
Applicants will be required to hold at least the following in the Leaving Certificate or an approved equivalent: Grade B3 in Ordinary Level or D3 in Higher Level Mathematics.

A Special Mathematics Examination will be offered at UL following the Leaving Certificate results for those students who did not achieve the Mathematics requirement.

Career Prospects

Graduates from this course will be equipped to create and develop interactive multimedia projects.They will have acquired a sophisticated understanding of the aesthetic and technical issues involved.The unique feature of this course is that it focuses on training a new type of interdisciplinary graduate who combines technological competence with design expertise and an understanding of human and social activity.There is an increasing need for graduates with the ability to cross social and technical boundaries, in order to exploit the opportunities offered by computer technology in a range of industries and services such as recording, general media, broadcasting and education.

Specific Careers:

  • Interaction
  • User Interface Designer
  • Usability Specialist
  • Web Designer
  • Radio and Television Broadcasting
  • Sound and Audio Engineer
  • Video Engineer
  • Multimedia Project Coordinator
  • Video Editing, Direction and Production
  • Human Computer Interaction Specialist
  • Media, Music,Audio and Video Research
  • Multimedia Artist
  • Multimedia Developer
  • Design Consultant
  • Interaction Design Research

Contact: University of Limerick, Limerick, Ireland
Tel: +353 (0) 61-202700, Fax: +353 (0) 61-330316

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