Master of Arts International Tourism (Part-Time) Apply Online Now!


Course Director: Mary Wallace
t: +353-61-233615
Course Administrator: Brid Henley
t: +353-61-202665

AY 2019 / 20 Course Fees                                             Click to view Programme Brochure
Part Time: EU €4,748    Non €8,370

(including UL Student Centre levy, €90) 
Ranked #62 Best Masters Worldwide (December 2015) in the field of study, Tourism and Hospitality Management

If you are interested in building your knowledge and expertise of the changing Irish and international tourism sectors, this MA programme is designed to equip you with the relevant competencies. The programme aims to prepare graduates from a variety of academic backgrounds for rewarding careers (both nationally and internationally) in tourism and related sectors.

The recent global economic downturn has made "upskilling" more important than ever and consequently has added to the attraction of achieving a specialist post-graduate qualification.  See what you can experience on the programme in the video below.



Why consider the MA in International Tourism?
  • For the fifth year running, the programme is ranked in Eduniversal's top 100 'Best Masters' worldwide (Tourism and Hospitality Management studies).  This is a global ranking across 30 disciplines in 154 countries.
  • Tourism remains one of the world’s fastest growing industries and an important source of income generation and employment in many countries. This MA programme is designed to prepare graduates for careers in tourism management, tourism development, and tourism planning and policy analysis. Ongoing economic and political developments require tourism personnel with an understanding of current trends and developments in the global tourism industry, and who are equipped with the analytical and personal skills to effect change.
  • A vital and innovative component of the Programme comes through field trips whereby students visit and examine the workings of tourism businesses. An exciting aspect has been the International Field Trip where all students of the programme are expected to participate. Students have visited Cuba in recent years; other destinations are expected to be included in future years.
  • To gain an in-depth and independent understanding of the principal issues and trends affecting international tourism

  • The MA programme is run jointly by the University’s Department of Economics and the National Centre for Tourism Policy Studies (NCTPS). The Department of Economics, in conjunction with the NCTPS, has built a strong reputation in tourism policy analysis and related fields. The NCTPS has been closely involved in the design of the programme and makes ongoing inputs to its delivery.


Part-time students are expected to complete the MA programme over a two-year period, with lectures being delivered one day per week, between the hours of 09h00-18h00, in each of the four semesters.

Semester 1
Semester 2
Tourism Principles and Practice Tourism Planning and Development  (for completion four months after the end of course-work).
Economics of Tourism  International Tourism Trends  
Tourism Services Marketing Economic Appraisal and Evaluation   
Management in Tourism Enterprises Techniques Strategic Marketing for Tourism  
Research Methods 1 Research Methods 2  
International Field-Trip (Assignment-based)    



Applicants will possess a minimum 2:2 honours primary degree. The nature of the course allows for consideration of applications from a range of disciplines. Graduates of economics, geography, sociology, anthropology, business studies/commerce, hotel/hospitality/tourism management or languages (or in other programmes in which these disciplines form component parts) are most likely to be attracted to the programme.  An interview may form part of the application process.

Applicants who cannot satisfy the minimum 2:2 honours primary degree requirement may also be accepted on the basis of relevant professional experience.

In the case of international students, applicants must hold a qualification that is equivalent to an Irish or UK honours bachelor's degree (NQAI level 8). To find out if you have the correct qualifications to apply for a programme at UL check the specific requirements for your home country.

Where candidates are non-native English language speakers, the candidate should meet the University’s English Language Requirements.










The programmes is available on a full-time and part-time basis.

Full-Time Option:
One-year, full-time programme, which takes place over two semesters, plus a further period of four months for completion of a dissertation.

Part-Time Option:
Part-time students are expected to complete the programme over a two-year period.  Lectures are delivered on one day per week between the hours of 09:00-18:00, in all semesters

Educational Approach:
A variety of educational approaches are used in the delivery of the programme including interactive lectures, study-trips, guided reading, workshops, small group team projects and presentations. Action-learning is supported through case studies and guest speakers from industry.

Apart from the student’s formal contact hours, the remainder of the student workload should be divided between independent and private study and the preparation of assignments and examinations.

Interaction with key tourism industry personnel and leading international faculty is an important feature of the programme. These visiting experts form an integral part of the delivery process in relevant modules through workshops and by leading seminar sessions.

The emphasis on an action-research approach involves projects which are industry-based and/or based on work related assignments to address critical issues confronting tomorrow’s enterprises.


  • Marketing Executives in Hotel Groups
  • Conference Management
  • Airline Executives
  • Travel Agency Managers
  • Incoming Tour Operators
  • Third Level Lecturing
  • Tourism Consultancy' Tour Guide Management
  • Tourism Facility Management
  • Managerial/Project Management Roles in Rural, Regional and National Tourism Organisations