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UL’s Kemmy Business School and SportsTech Ireland and Host Ireland’s First Ever Masterclass in Sports Entrepreneurship

UL’s Kemmy Business School and SportsTech Ireland and Host Ireland’s First Ever Masterclass in Sports Entrepreneurship
On Friday 21st September, The University of Limerick welcomed a number of leading sports innovators and entrepreneurs, policy makers and professional organisations to the Kemmy Business School as part of a two day Masterclass in Sports Entrepreneurship, the first of its kind in Ireland. The two day event, a partnership between Sportstech Ireland and the Kemmy Business School was one of a number of regional events organised with the aim of developing the sports business ecosystem in Ireland.  The Masterclass introduced guests to the global emerging trends and commercial opportunities in the sports sector and delivered practical insights, tools and techniques for the development of entrepreneurial thinking in sports. Key knowledge areas around, idea generation, market validation, IP, route to market, data analytics and funding was also covered.
Attendees heard from international entrepreneurs and innovators from the world of sports business including Irish success stories Kitman Labs, Orreco and Sportego. Keynote speaker Sam McCleery, Under Armour’s Head of Innovation, flew in from Baltimore, Maryland to attend the event. A number of Irish athletes participated, including Ex-Irish Rugby Internationals Andrew Trimble, Jamie Heaslip and David Wallace, Irish Cricketer George Dockrell, World Cup Hockey star Roisin Upton, All-Ireland winning hurler Shane Dowling, and Irish Women’s Rugby International Niamh Briggs.

Opening the event Dr Briga Hynes, Head Department of Management and Marketing indicated “that the KBS is very excited about the launch of this Masterclass as a means of building greater connections between the entrepreneurship and sports management fields. It is a natural fit for UL and the Kemmy Business School given our close ties to sport and our reputation in delivering a range of practical based entrepreneurship education, training and mentoring support initiatives. As the worlds of business and sport collide, we are pleased to be leading the way in upskilling and creating programmes to prepare future sports entrepreneurs to capitalise on the many growth opportunities in this sector”
Cofounders Emily Ross, Martina Skelly and Gráinne Barry had this to say;
 “The global sports market has grown enormously over the last number of years. Ireland, and in particular the Mid-West, is perfectly set up to become a key players in the sports technology space. We believe that there are ample opportunities for athletes to move from sport into entrepreneurship. That was the main reason for the masterclass. We wanted to empower athletes and future-entrepreneurs with the network, support and expertise they will need, to increase their likelihood of commercial success. We are delighted with the overwhelming interest this event has generated.