Dr. Siobhan Tiernan is a Lecturer in Management / Aviation Management at the KBS, University of Limerick. She is a graduate of Trinity College Dublin (BA in Business and Politics) and the London School of Economics (MSc in Industrial Relations). The University of Limerick awarded her PhD, sponsored by the Irish American Partnership and Aer Lingus, entitled 'From Bureaucratic to Network Organisation; Organisational Change and the Outcomes at Team Aer Lingus.' Her research interests are structure and culture change within organisations, service quality in the airline industry and comparative analyses of international scheduled airlines strategies. Dr.Tiernan was a Fulbright Scholar (2004-2005) at Embry-Riddle Aeronautical University in Daytona Beach, Florida, where she undertook research on US scheduled airlines. Dr. Tiernan is the lead author of the best selling Irish management textbook - Modern Management Theory and Practice for Irish Students. (2006) Third Edition.