As a Lecturer in Entrepreneurship at the University of Limerick, Michele O'Dwyer works with both undergraduate and postgraduate students encouraging them to explore their own entrepreneurial potential. Before joining the faculty at the University of Limerick, Michele worked as a marketing and market research consultant investigating marketing issues in a diverse range of industries in Ireland and across Europe. Michele lectures entrepreneurship, innovation and marketing in the Department of Management and Marketing at the University of Limerick. Her continuing close links with industry support her research interests which focus on innovation in SMEs, SME marketing, new product development and marketing communications. She has published in such journals, Journal of Product and Innovation Management, European Journal of Marketing, Journal of International Management, Journal of Strategic Marketing, European Journal of International Management, Inernational Journal of Entrepreneurial Behaviour and Research, Journal of Small Business and Enterprise Development, Journal of European Industrial Training, Industry and Higher Education, and Education and Training.