Before joining the department of management and marketing at KBS, I spent just under 5 years at Lancaster University Management School. LUMS is regarded as one of the top business schools in the UK and I was privileged to work alongside such academics as Luis Araujo, Geoff Easton and Keith Blois. Before this I also had the opportunity to work at Edinburgh University Business School. I undertook both my undergraduate degree and PhD at the University of Limerick Ireland, completing the latter in 2006. My doctoral supervisors were Dr Lisa O’Malley and Prof John Fahy. I am a regular reviewer for Industrial Marketing Management, European Journal of Marketing, and Journal of Marketing Management and also regularly review for the IMP conference. I have also reviewed for the Journal of the Academy of Marketing Science (JAMS) and International Journal of Production Economics.